A multi-location Texas-based window and door supplier providing custom, high- quality windows and doors to both residential and commercial customers.

  • OBJECTIVES –This window & door company came to Dream Local Digital with the primary goal of increasing sales to both their residential and commercial markets.

  • CHALLENGES – With a recent change of ownership, the challenge was to rebrand the company and shift the negative reputation built by the previous owners to a positive one.

  • SOLUTIONS –Dream Local Digital launched a comprehensive digital marketing strategy that employed social media, paid advertising on Google and social media, and SEO optimization.

KEY TAKEAWAY

Changing the perception of this company through testimonials and ads that spoke to customer pain points led to increased confidence and therefore sales.

OUR RESULTS

High Google Ad Clickthrough Rate (CTR) – Google ads averaged a 10.43% CTR. The industry average CTR in the home industry is 4.8% and 5.57% in the industrial/commercial industry.

Increased Ad Conversions – The Google ad conversion rate increased to a monthly average of 65% over the industry averages of 10.22% in the home industry and 7.9% in the industrial/commercial industry

Increased Calls – A growing average of 39 calls a month by potential customers asking for consultations and quotes.