Pinterest Captions Become Critical – Here’s Why

This week, Pinterest announced that users can search for their own pins in the search bar.

Many Pinterest users find that they pin so many things, they often have trouble finding them later on.  To reduce the amount of digging, Pinterest’s blog post on Tuesday said that the new search option “makes it easier to rediscover stuff you’ve pinned.”  By typing a word into the search bar, Pinterest now allows users to filter search results by selecting “Just my pins.”

With the new search filter, how exactly will Pinterest users be able to find their pins again?  Searching for items on Pinterest means that the images must have the right keywords in their descriptions that users are typing into the search bar.  In my own experience on Pinterest, I have seen users who let the image speak for itself by writing, “Love this!” or “So cool” instead of actually describing what the image is.  Sometimes, users simply hit the space bar once or twice, since a description is required in order to pin or repin something.

This new search filter option makes it all the more necessary for Pinterest users to optimize their pins with keywords that make their content searchable… for their own personal use as well as for sharing purposes.  Writing clear, keyword-rich descriptions will not only make your pins more popular on Pinterest, they will also be easier to find when you want to find the image again.