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Saving Time by Repurposing Existing Content

Hey there, savvy business owners and marketers! Are you looking to maximize the value of your digital marketing efforts without constantly having to create new content from scratch? You’re in the right place! In this blog post, we’ll explore creative ways to repurpose your existing digital marketing content, helping you save time and resources while keeping your audience engaged.

Turn Blog Posts into Social Media Content

One of the easiest ways to repurpose your blog content is by breaking it down into bite-sized pieces for social media. Extract key points, quotes or statistics from your blog posts and share them as individual posts on platforms like Facebook, Instagram, X and LinkedIn. This not only extends the reach of your content but also keeps your social media channels active and engaging.

Create Infographics From Data-Rich Content

If you have content that’s heavy on data, such as research findings or survey results, consider turning it into an infographic. Infographics are visually appealing and easy to digest, making them perfect for sharing on social media, your website, or even in email campaigns. They can help simplify complex information and make it more accessible to your audience.

Transform Webinars Into Blog Posts

Have you hosted a successful webinar recently? Don’t let it gather digital dust! Transcribe the webinar and transform it into a series of blog posts. Break down the key points discussed during the webinar into individual posts or a comprehensive guide. This not only extends the lifespan of your webinar content but also provides valuable information to those who couldn’t attend.

Compile Email Newsletters Into E-Books

If you regularly send out email newsletters packed with valuable insights and tips, consider compiling them into an e-book. Group related topics together, add some additional commentary or insights, and create a downloadable e-book that you can offer as a lead magnet. This not only provides extra value to your audience but also helps you grow your email list.

Turn Case Studies Into Testimonials and Social Proof

Case studies are a great way to showcase your success stories, but they can also be repurposed into testimonials and social proof for your website and marketing materials. Extract powerful quotes from your case studies and use them as testimonials on your website or in your promotional materials. Share these success stories on social media to build trust and credibility with your audience.

Use Video Content To Create Blog Posts and Articles

Video content is highly engaging, but not everyone has the time to watch a video. Transcribe your videos and turn them into blog posts or articles. You can also use snippets from your videos to create teaser posts on social media, driving traffic back to the full video or related blog post. This way, you’re catering to different content preferences and extending the reach of your video content.

Update and Refresh Old Content

Don’t let your old content go to waste! Review your past blog posts, articles and guides, and update them with new information, statistics or insights. Refreshing old content can improve its relevance and SEO performance, making it more valuable to your audience and easier to find in search engine results.

Repurpose Podcasts Into Written Content

If you host a podcast, consider transcribing your episodes and turning them into blog posts, articles, or even a series of social media posts. This allows you to reach a wider audience, including those who prefer reading over listening. You can also extract key quotes or soundbites and create shareable graphics for social media.

By repurposing your existing digital marketing content, you can maximize its value, reach new audiences, and keep your marketing efforts fresh and engaging. Remember, the key to successful content repurposing is to tailor each piece to the platform and audience you’re targeting. So, get creative, and start repurposing your content today to make the most of your marketing efforts!

How a Smart Agency Can Help

  • We can analyze your goals and resources to build a custom strategy to reach your marketing goals by better utilizing the collateral you already have.

  • We can take over content creation tasks like social media content, blogging, email marketing and more.

  • We can repurpose your content into email newsletters and drip campaigns to keep subscribers engaged with valuable insights and promotions.

Want to master digital marketing strategies and skills without relying on an agency? The SkillsBuilder Marketing Coach Program is a self-led course covering key areas such as audience analysis, crafting compelling offers, driving website traffic, and audience growth. Learn at your own pace with guidance from live coaches. 

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