Meet Shannon Kinney
Seasoned Keynote Speaker and Coach
Dream Local Digital Founder and CEO, Shannon Kinney, brings more than 40 years of experience and more than 30 years of experience in leadership roles developing scalable digital marketing strategies to every speech she gives. She played a vital role in the development of such corporate giants as Cars.com, CareerBuilder.com, Knight Ridder Digital, LinkedIn, Google, eBay, and Microsoft until pivoting to found Dream Local Digital. Since Dream Local Digital’s creation in 2009, Shannon has helped media companies transform their business model and supported thousands of SMBs to develop and execute digital marketing strategies designed to grow and scale their businesses.
Trusted by Industry Leaders
“Shannon Kinney is by far one of the most connected, experienced, and insightful digital media executives I know. I’ve had the pleasure of working with her in various situations over the years and I’m continually impressed with her knowledge, vision, understanding, drive, and ability to quickly synthesize and operationalize opportunities.”
Todd Handy
Digital Media Monetization Expert
“Shannon’s dual role as a CEO and trainer shines through in her approach. She doesn’t just teach marketing strategies; she understands the practical challenges and opportunities businesses face, offering solutions that are both innovative and realistic. She has been a true mentor and educator.”
Moneek Langston
VP of Marketing; Mortgage Investors Group
“Dynamic, forward-thinking, and passionate. Those are the first three words that come to mind when I hear ‘Shannon Kinney’. Her enthusiasm for digital marketing/social media comes from an earnest desire to drive success and ROI for her partners and clients. Her energy is contagious and is sure to ignite excitement.”
VP of Business Development
AffinityX
Shannon is a dynamic and sought-after speaker, industry expert, and coach in online marketing and media. She specializes in both large-scale keynote speeches and small, intimate coaching sessions.
If you are seeking a speaker for your next conference, need an experienced sales trainer for your team, or need a digital marketing expert to speak to your organization, fill out the request form linked above!
Areas of Expertise
Shannon Kinney Podcasts
Shannon Kinney’s Entrepreneurial Advice
Kinney is a news media digital pioneer who has held start-up positions at some of the industry’s most iconic legacy brands, such as the New York Times and the Chicago Tribune, over the past 25 years. She was also on the cusp of helping move traditional classified advertising into the worldwide web. Kinney worked in the late nineties at Cars.com and later as Senior Director of Classifieds of Knight Ridder. As a Local Media Association board member, she has also helped develop new industry initiatives.
How to Learn from High-Quality Failures with Shannon Kinney
Hack the Entrepreneur is a podcast that “reveals the fears, habits, and inner battles behind big-name entrepreneurs and those on their way to joining them.”
In this 28-minute episode, host Jon Nastor discusses with Shannon how being open to meeting a lot of people helped her grow her business, dreaming big and creating a scalable solution, having a team that’s strong where she is not, and why you can’t work in your business and on your business.
Leveraging Local News’ Digital Edge in Advertising with Shannon Kinney
Shannon discusses the evolving landscape of digital advertising and how trust is a secret sauce for news media in selling advertising. With her extensive experience and accolades, including serving on the board for the Local Media Association and being named Local Digital Innovator of the Year, Shannon offers invaluable insights into strategies for local news organizations to adapt and thrive in a digital-first world.
Let’s Chart a Course to Digital Success Together
Embark on a transformative journey with Dream Local Digital. Whether you’re a budding startup or an established enterprise, our strategic planning services are designed to empower your brand and drive sustainable growth. Let us be your trusted partner in navigating the complexities of the digital landscape, and together, we’ll unlock new possibilities for your business.
