The Power of Stepping Out of Your Comfort Zone in Marketing

Hey there, marketing leaders and entrepreneurs!

Let’s talk about something that makes most of us squirm a little: getting out of our comfort zones. Whether it’s showing up on video, trying a bold new content strategy, or just committing to consistency, stepping into the unknown can feel daunting. But let me tell you—it’s absolutely worth it.

This October, Mike Schmidt and A.J. Rivera of the Agency Coach Community challenged many of us to post every single day across multiple social media platforms with video or eat a can of dog food. They had recommended Facebook Live, which is a fantastic platform, but for me I need videos across multiple networks (chiefly LinkedIn), so I posted daily on several channels vs. live on one to meet the challenge. Yes, that’s right—every single day. And not just any posts. I focused on videos of myself talking directly to my audience (gulp). At first, it felt like I was over-sharing or being too vulnerable, or that people would get SICK of seeing me post. But you know what happened? The response blew me away.

I received so many thoughtful comments, meaningful conversations, and even some leads! People were engaging in ways I hadn’t experienced before. It was proof that authenticity—showing up as yourself—really connects with others. And CONSISTENCY works. The experience inspired me to keep going and create a lot more content myself than I was before. Now, I’m posting multiple times a week and trying new formats, topics, and ways to engage my audience.

The big takeaway? Growth happens when you stretch yourself.

Of course, this journey isn’t always easy. That’s where community comes in. I’ve found that having a group of supportive, like-minded marketers—people who get the struggles and celebrate the wins—makes all the difference. I’m so grateful that Agency Coach gave me the kick in the pants (um, I mean inspiration) I needed to spend more time and focus on content creation on my own. What better way to advise our clients than by leading by example? Community makes all the difference. A place you can learn, share wins, get information and support. That’s exactly what we’ve built at Dream Local Digital with our SkillsBuilder Marketing Coach Program. It’s a space where marketers can learn, experiment, and grow together.

If you’re a business or marketing leader looking to elevate your content game, find a rhythm that works, or just learn how to create content that converts, let’s chat. Reach out to me—I’d love to share more about the program and how you can take your marketing to the next level.

So, here’s my challenge for you: What’s one thing you can do this week to step out of your comfort zone? Whether it’s hitting record on that video, posting your insights on LinkedIn, or joining a supportive community, take the leap. Tag me when you do it – I want to go on the journey with you, and I’ll be right there, cheering you on.

You’ve got this. Let’s grow together!