It may seem odd to think that you should pay to be on Facebook. After all, it’s free to set up a page. But unfortunately, in today’s online world you must pay to play. And if you want to get seen, build your business, and close more sales, the easiest way to do that online is through Facebook Ads.
As a business, the audience for your Facebook business page is limited to the number of people who like your page and by the number of people who engage with your posts by liking, sharing or commenting on them.
How can you break through those constraints to introduce your content, your services, and your products to more people? You can pay to advertise.
Facebook Ad Options
Facebook Advertising lets you set up campaigns that focus on various results. You can buy ads that will increase the number people who like your page. Or you can “boost” posts so they are seen by sets of people who you choose to target beyond your page fans.
You can even run ads that will drive clicks back to your website and those that target people who have already visited your website or purchased one of your products and/or services.
How Do I Make Money If I Am Paying Money?
That’s the secret to Facebook ads — you want to put in less and make more. Isn’t that really the rule to all businesses?
The truth is, you don’t know how much money you’re going to make, how much engagement a single post will get, or how many followers you can gain by setting up and paying for ads. The only thing you do know is, if you don’t pay to get your company seen by the masses, you risk your business not thriving.
According to Facebook, once you determine your ideal audience and master your content and imagery, you should be making $2 for every $1 that you put in.
Now, this number will vary depending on your type of business, but for the most part, these are the averages Facebook has collected from analyzing client ad accounts.
Ready to Try?
Dream Local Digital has run hundreds of client Facebook advertising campaigns and we are excited to help your business succeed through Facebook ads as well.
Our ad strategists await your call. Contact us today for your free marketing consultation.