The short answer is not likely. Generative AI is an incredibly hot topic right now, and it should be. The innovations in this area, many of which have been in the works for more than a decade, are truly groundbreaking. AI can be used to automate and optimize various marketing tasks such as content creation, audience segmentation and personalized marketing. AI-powered tools can analyze customer data, detect patterns and predict future behavior to help marketers create targeted and personalized campaigns. AI can also assist in keyword research, competitive analysis and can even automate social media posts.
While AI can provide marketers with valuable insights to help make informed decisions, it is not a substitute for human expertise, creativity and intuition. ChatGPT by Open AI is one of several tools that have emerged to make marketers’ lives easier. However, there are several things to keep in mind when using it.
AI Is What It Eats
It’s important to remember that the system is only as smart as what is fed into it as part of its training. For example, if you want the system to help write a training manual for your company, you can feed it past training documents so it understands your style, tone and systems.
AI as Inspiration, but Not a Substitute Writer
AI is an excellent tool for brainstorming, first drafts and idea generation, but if you are creating consumer-facing content, it’s not there yet.
First of all, you want to optimize your content for your business, the keywords you want to rank on, your tone, and your values. Secondly, at times, AI can speak confidently and give you the wrong answer, or even worse, set you up for plagiarism. After all, someone else’s content has trained the AI engine. It’s important to know when and how to integrate AI into your workflows, and how to use it as a foundation for inspiration vs. replacing your writing. However, in areas where personal voice is less critical, such as ad copy, it can be an excellent foundation.
You Need To Ask Really Good Questions
The smarter you become at how to prompt ChatGPT, the more relevant the answers will be. A prompt is a set of instructions or guidelines that are given to an AI model to generate content. It can be in the form of a few words, a sentence, a paragraph or even a whole article. For example, rather than just ask it to tell you about a competitor, prompt it with something more specific: Conduct a competitive analysis between X company and Y company in a formal business tone. There are several sites available that offer smart prompts. One we have been testing is AwesomeGPTPrompts.com. Also see Great AI Prompts’ 110 Best Chat GPT Prompts For Marketers To Use In 2023.
Adding Your Own Insights
While AI can provide marketers with valuable insights, a successful marketing campaign still needs your creativity and intuition to develop unique and engaging content. Adding a personal touch can help target content to stand out and resonate with your audience.