When you’re looking to grow your small business through Google’s paid search advertising platform, Google Ads, there are a ton of choices on who you can work with. Between freelancers, independent contractors, marketing agencies, and SEO companies, it can be quite confusing to navigate who or what makes the best choice.
We have a few tips to help you sort through the craziness!
Verify the company is a Google Partner
Agencies that display the Google Partner badge on their websites have demonstrated experience managing Adwords for clients. Not only have the demonstrated experience, but they have met certain performance requirements to be awarded the badge.
As a Google Partner, the agency will continue to participate in ongoing training so it can provide its clients with the most up-to-date strategies and best practices. When you hire a Google Partner agency you can feel confident that the agency meets Google’s standards, or the company would not be able to display the badge.
Check how long the company has been in business
At Dream Local Digital, we have been actively serving clients for 10 years. Throughout those 10 years, we’ve been honored to watch businesses grow, expand, and flourish through our paid search services.
Look to see if the company has any reviews or testimonials online pertaining to SEO and Google Ads
Online business reviews are a great place to look for credibility and client feedback. Does the company have positive reviews? If so, what is being said? Are there negative reviews, and did the company reply and resolve the issue or at least address it?
Most people will not leave a public review for a company unless they mean it. It’s OK to ask for a link to the company’s testimonials page or to do a bit of investigating online before you spend your dollars with someone.
Why should I hire a Google Partner?
Above we gave you three tips on how to navigate through the various business types. But, your search criteria doesn’t stop there. Before you truly feel comfortable hiring a Google Partner agency, you should understand the benefits of hiring a Google Partner.
Certified and Master Analysts – If your marketing agency is a Google Partner, then its employees will be trained and certified in Google AdWords. Google ensures that these certifications are current and that the company is meeting Google’s high standards for account management.
It will be well versed in all features of Google Ads – analysts are required to master the use of negative keywords, site links inside of ads, ad extensions, phrase match, keywords, split testing with ads, broad match modified keywords, and ad scheduling.
Leg up on the Competition with Beta Features – Google Partners have access to Google’s beta features. After Google has developed a new feature or application, its partners can test and use this feature up to a year before it is available to the general public. Having access to these features before your competition could provide a leg up for your business.
Best Practices in Pay Per Click – A Google Partner has to keep up with certification exams and practices to maintain that partnership. Partners can attend free training sessions with the latest in PPC practices, keeping them up to date with PPC strategies as they change and evolve. Your company will reap all the rewards from that training.
High Level of Service – Google Partners are required to show that they are employing best practices. They will test whether their ads are properly reaching their clients’ target market through various methods. You can be sure they will be striving to implement a successful marketing strategy for your business.
Working with a Google Partner gives you the guarantee that you are hiring an agency that will work hard for your business. And it ensures that you will get a high standard of service from trained and qualified people.
Ready to get started with a Google Partner agency for your paid advertising campaigns? Click here to contact Dream Local Digital.