Daily Must Reads

Good morning. Here are the media, tech, small biz, and culture stories people are talking about today, curated by Jeff Howland.

Arthur Sulzberger on the Firing of Jill Abramson: “I Would Have Done It Differently.”

Sarah Ellison, Vanity Fair

Twitter’s Reported Interest in SoundCloud may not have been about the music

by David Meyer, GigaOm

Why That Video Went Viral

by Natalie Kitroeff, The New York Times

Americans hate their cable TV and internet providers more than any other industry

by Zachary M. Seward, Quartz

The surprising history of the cubicle and the rest of the modern office

by Joseph Stromberg, Vox

3 Actionable Tips for Better Sales Management

by Dream Local Digital

As we gear up for the Local Media Revenue Summit this week, where publishers, media executives, and advertising managers will gather to hear the latest in revenue strategies, I asked Shannon to provide some tips for sales teams and managers that are working to incorporate digital products into their portfolios. Why is it so different? What can sales managers do to help in the transition? Read more.

Light Roast

McDonald’s new mascot will scare your children away from Happy Meals

by Polly Mosendz, The Wire