Video is an effective sales tool and can improve your search ranking. One good video can launch a feeding frenzy, and if you’re lucky, the bait will lead to your website and sales.
Surveys show that most people love video product demonstrations and instructional videos. According to data from online video marketing company Invodo, video viewers are 1.7 times more likely than non-viewers to buy a product after seeing a video about it.
In a survey done by video production service Animoto, 73 percent of the respondents said they were more likely to purchase a product or service if they first watched a video.
When you present your company and your products on video, you’re more likely to establish an emotional connection with potential customers and you’ll seem more familiar to them. In the Animoto survey, 58 percent of those questioned said they were more likely to trust a company that presented video on its website. More than 90 percent said video helps when they compare products and services and that video helps them make purchasing decisions.
Video marketing no longer requires sophisticated equipment to shoot high-definition video. You can use your smartphone or a small camera, and we can still cut it into quality videos that can be used in your marketing.
Take advantage of the convergence of low-cost production and marketing effectiveness. We can develop your video strategy, edit your videos, and optimize them for YouTube, Vimeo, social media and your website.
Video production is a critical element of marketing and should be included in your marketing plan. To start making an impact with video, contact us today.