Pinterest is an image-driven social media network where users collect and organize things they like or want to buy.
Your business can be among those likes and purchases.
Pinterest users “pin” images and items of interest from all over the internet onto “boards” that can be followed by other users with similar interests. Pinterest has more than 100 million users, most of whom are interested in buying, doing, or using the things they pin about and search for on the channel. Businesses in nearly every industry have found success connecting with new customers through their content on Pinterest.
Since over two-thirds of the content on Pinterest comes from businesses, pinners are open to your marketing. If you business sells products online, Pinterest can act as an online catalog or a gateway to the catalog on your website. Every time a Pinterest user pins a product image, that image—along with product information and a link to a product page—can be exposed to other users. As a result, Pinterest is driving more e-commerce sales than any other social media site.