Content Marketing: Blogging and Native Advertising
Do you know what content marketing is? Do your competitors blog? Do you?
Content marketing provides valuable, relevant material for your defined audience on any platform. It’s speaking their language and providing them with information they’re interested in. Good content will attract, interest, educate, and engage your target prospects. We specialize in blogging and native advertising solutions.
Blogging
Posting blog articles on your website not only adds quality information for prospects and customers, but it also gets your website seen by Google and increases the likelihood of people finding and visiting your website through an online search.
Blogs can also introduce you and your team to customers and provide them with a glimpse into your business’s personality.
Blogs will be posted to your website as well as on social media channels to get maximum exposure and drive traffic to your site. All blogs will be optimized for keyword phrases that align with what your target audience is in search of.
Blog articles cover topics such as:
Your products / services
Industry trends
Technical background
How to use or maintain your product / how to analyze your problem
Common pain points your audience is experiencing and proposed solutions
Native Advertising
Publishers often offer native advertising programs that allow advertisers to place certain types of sponsored content within the stream of their day-to-day content.
Sponsored articles attract the attention of your target audience because they contain relevant information that is strategically placed on a website they commonly visit. With a placement of this nature, prospective customers already have a baseline level of trust and are more likely to click and visit your website.
