Day Spa’s Contest Gains Over 3,700 Entries Using Facebook Ads
Anthony John’s Day Spa hired us to run a sweepstakes contest to grow their email-marketing list and enable them to later target entrants with emailed promotions on topics of expressed interest. Careful audience targeting enabled us to make the most of small advertising budget to promote the contest through posts and a website clicks campaign. We also posted on appropriate third-party social pages, lending the contest greater credibility and promoting additional sharing. By posting to outside pages and using paid advertising, we were able to grow Anthony John’s email list with qualified prospects and grow their social fan base.