Today, video marketing is an integral part of digital marketing. Videos have the potential to be viewed and shared over countless platforms, increasing the number of viewers and level of engagement.
Consumers are far more likely to share videos than articles. Paired with other marketing activities, video can dramatically improve your clients’ marketing efforts.
Here are the some of the top ways to integrate video into a marketing mix:
- Company culture: Showcase the company’s “human side” with team member interviews. Give customers an intimate, inside look at the company with “behind the scenes” segments.
- Testimonials: Positive reviews are extremely powerful in converting new customers.
- Demos: Describe new products and services and show how they work and what they accomplish.
- Tutorials: Engage new and existing audiences by showing solutions to common problems and how to use or maintain products.