Benjamin Airguns Contest Reaches 118,000 on Facebook

118k

people reached via facebook

1.2k

Qualified Sales Leads Generated by Contest

416

Entries classified as Likely Customers

Why Dream Local?

Benjamin Airguns was looking for a way to capture key information from prospective customers and identify active customers who were ready to purchase a new air rifle. They reached out to Dream Local Digital to build a contest that would get people to enter and share their email addresses and where they were in the buying cycle of a new airgun. When partnered with HuntingLife.com, Dream Local Digital was able to build a highly targeted, organic Facebook campaign that brought in nearly 1,500 users and 1,244 qualified sales leads.

“When we considered the best options for a far-reaching, targeted social media promotion, HuntingLife.com and Dream Local Digital were the natural choice. Their 200K+ audience is uniquely qualified and their expertise in creating a compelling sweepstakes provided an unmatched vehicle for our Crosman and Benjamin brands. The result is a huge list of potential customers knowledgeable of our products and willing to buy.”

— Chip Hunnicutt – Marketing Manager, Crosman Corporation