Benjamin Airguns Contest Reaches 118,000 on Facebook

Benjamin Airguns was looking for a way to capture key information from prospective customers and identify active customers who were ready to purchase a new air rifle. They reached out to Dream Local Digital to build a contest that would get people to enter and share their email addresses and where they were in the buying cycle of a new airgun. When partnered with HuntingLife.com, Dream Local Digital was able to build a highly targeted, organic Facebook campaign that brought in nearly 1,500 users and 1,244 qualified sales leads.

“When we considered the best options for a far-reaching, targeted social media promotion, HuntingLife.com and Dream Local Digital were the natural choice. Their 200K+ audience is uniquely qualified and their expertise in creating a compelling sweepstakes provided an unmatched vehicle for our Crosman and Benjamin brands. The result is a huge list of potential customers knowledgeable of our products and willing to buy.”

— Chip Hunnicutt – Marketing Manager, Crosman Corporation