Brooks Trap Mill Builds Reach with Facebook Contests

To build engagement and increase sales through the Brooks Trap Mill Facebook page, we run contests each month and promote products and services during the contests. While the contests build interest and get people talking, they also increase exposure for the products featured while they run. In the contest highlighted above, we asked fans to post a picture of their favorite lobster boat, and the photo with the most Likes won a Brooks Trap Mill sweatshirt.

“When we run Facebook contests [with Dream Local Digital] and promote products during them, we see an increased stream of people coming into our stores to buy those products. It’s a great way to build awareness of our products and generate excitement around our business.”

— Josh Callahan, Retail Manager, Brooks Trap Mill