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How A Solar Energy Company Achieved a $15 Cost Per Lead

pika solar energy marketing case study


Cost Per Lead over the lifetime of the Facebook Ad Campaign


People reached on Facebook through audience targeting


Leads generated using Facebook Advertising in key markets

The Challenge:

Dream Local Digital was hired by Maine-based and nationally-recognized leader in solar energy, Pika Energy, to increase customer leads through online advertising channels. The biggest challenge the company faced was reaching a highly targeted audience, while competing against other energy options, at an affordable and scalable cost.

The Solution:

Dream Local developed a custom digital marketing and advertising strategy that included:

  • Creation and management of custom Facebook Lead Ad campaigns for specific target markets
  • Creation and management of custom Google Ads campaigns
  • Ongoing optimization of ad campaigns and ad spend recommendations and implementation.

The Results:

By developing and optimizing a Facebook custom conversion strategy, Dream Local Digital was able to reduce the solar energy company’s cost per lead to $15.36 through Facebook Lead Ads. This allowed the company to attract 1,877 new end-consumer leads through the platform, while also reaching over 363,000 people with 1.5 million impressions and 27,000 link clicks to date.

How Can We Help You?

To learn how we can help you expand your advertising and marketing product lines and boost your recurring revenue streams, please contact us. We’ll get right back to you to discuss your needs for a custom quote.

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