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Residential Glass Service Doubles Search Engine Visibility in Less Than One Year


First-Page Keyword Rankings


Total Keyword Rankings


Traffic Increase

The Challenge

Precision Glass Services hired Excelerate Digital, a partner of Dream Local Digital, to bring traffic to the website and build relationships with customers on social media. The biggest challenge it faced was increasing search engine ranking while competing against the big box stores and national glass manufacturers with larger budgets and audiences.

The Solution:

  • Ongoing management and optimization of an active SEO campaign
  • Ongoing content creation and management of Facebook, Google, and Houzz business pages
  • Content creation and backlink acquisition to improve website authority with Google
  • Optimization of a Google My Business account to increase contact information exposure
  • Build and optimize paid ad campaigns for Facebook to increase fans, website traffic, and social engagement

The Results:

Dream Local performed a full audit of the Precision Glass website and formulated a plan to improve its search engine rankings for five different keyword phrases. All website SEO recommendations were implemented and relevant articles were generated and placed on other websites linking back to the Precision Glass site. The website now ranks number one in Google Search results for 49 common search queries. For eight of the keyword phrases monitored, we were able to increase the website’s standing by more than 50 spots, making it far more visible to local customers than it ever had been.

Client Brief

Precision Glass Services has been serving the Kansas City area since 1991. It offers custom residential and commercial glass services, installation and impeccable customer service.

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