Roofing Company Increases Fans, Engagement, and Website Traffic With Social Media

In the first 9 months of work with Times Union Media, Quality Discount Roofing increased its fan base, engaged customers and increased website traffic from social channels.  In the last 90 days, the work on Google has been responsible for the business showing up in 8,319 searches, including showing up on Google Maps-related searches over 1,000 times.  This has generated 216 visits to the company website and 106 phone calls.  For a service business, the number of phone calls is the most important metric to prove return on advertising investment.  On Facebook and LinkedIn, Quality Discount had more than 4,000 post engagements in the form of reactions (likes, etc.), shares, comments, and post clicks. Paid ads are also important to service businesses to insure that content is exposed to potential customers when they are ready to make a purchase decision.  Paid ads on Facebook contributed nearly 6,000 clicks over this time period.  Content posted included educational posts, promotional posts about services and local content about the community it serves.