Archive for 'Blog'

Calculating the ROI of a Marketing Strategy

Posted by:

Create Content

What do you want your marketing efforts to achieve? Ideally, your marketing costs will pale in comparison to what you gain from your campaigns and strategies. However, sometimes it is difficult to measure the success of your marketing techniques. Numbers that relate to revenue earned and money spent are helpful, but they may still leave you with a cloudy picture. Here are some tips to help you determine if your ...

Continue Reading →
0

Why Your Business Needs a Marketing Strategy

Posted by:

Many small business owners have an idea what their customers want. They know their competitors and what separates them from those competitors, but most small businesses owners don’t have a ton of time to plan their marketing.

There are many tools available for businesses to target customers based on their interests, buying habits, and online activities. However, like trying to use hammers and saws to build a house without a blueprint, these ...

Continue Reading →
0

Are you selling to the right people?

Posted by:

DeathtoStock_People6

It’s no wonder so many small businesses struggle today to connect their brands, products and services to the right people.

Ten years ago, when I sold print advertising for my local newspaper, small-business marketing was less complex. Business owners bought ads in the newspaper, commercials on local radio, a Yellow Pages listing, and a nice sign to hang above the shop door.

My clients’ biggest concern was deciding what special or offer to put in ...

Continue Reading →
0

5 Tips to Get The Most Out of Your Next Promotional Event

Posted by:

5 Tips to Get The Most Out of Your Next Promotional EventPlanning a promotional event for your business only to have a small number of attendees show up can be disappointing. And salt is added to the wound when you take a moment to reflect on how much time and money went into the process.

Fortunately, there are ways to ensure your next event will be all that you envision, making your efforts ...

Continue Reading →
0

Check Your Phone – Google Just Changed Its Mobile Website Rules

Posted by:

93042FBCC6

Does your website look like a mini eye chart?

You are not alone. Many websites were not designed for use on a phone or tablet. As mobile phone and tablet usage increase, your business needs a mobile-friendly site. To find out if your site is considered “Mobile Friendly” by Google, use their free tool.

FAST FACTS:

  • 91% of US consumers own a mobile phone (HeidiCohen.com)
  • 80% of ...
Continue Reading →
0

How We’re Changing the Newspaper Industry (Part IV)

Posted by:

Dream Local Digital and the Bangor Daily News (BDN) have embarked on a pioneering journey, to challenge the decline of the newspaper industry and map a path to success in an online world. This is the fourth in a series in which Dream Local Digital Founder & Client Success Officer, Shannon Kinney, documents the journey.

How We're Changing the Newspaper Industry (Part IV) - image by Brian Feulner


It’s hot in the kitchen, but ...

Continue Reading →
0

Improve Customer Service by Revolutionizing Internal Communication

Posted by:

Improve Customer Service by Revolutionizing Internal Communication

Hospitals waste more than $12 billion a year due to poor communication among healthcare providers, according to a study conducted by the University of Maryland’s Robert H. Smith School of Business. A study by Towers Watson showed that companies with high effectiveness in change management and communication are three and a half times more likely to outperform industry competitors than less effective ones.

No matter your industry, there are ways to streamline internal communications ...

Continue Reading →
0

LOAC 2015 – Top Tweets

Posted by:

Local Online Advertising Conference 2015

The largest gathering of local online media executives kicked off today at The Grand Hyatt Manhattan. With a slate of nearly 50 speakers, the agenda is focused on “The Future of Local Media” – where we’re heading and how you can prepare now.

Here are the top tweets coming out of day 1 (#LOAC2015):


Continue Reading →
0

How We’re Changing the Newspaper Industry (Part III)

Posted by:

How We’re Changing the Newspaper Industry (Part III)

Dream Local Digital and the Bangor Daily News have embarked on a pioneering journey, to challenge the decline of the newspaper industry and map a path to success in an online world. The first step in this journey was the launch of BDN Maine, the newspaper’s new digital division, being led by our team.

Shannon Kinney, Founder & Client Success Officer at Dream Local Digital, has reflected back on 19 years of ups and downs in the newspaper industry, laid ...

Continue Reading →
0

How We’re Changing the Newspaper Industry (Part II)

Posted by:

How We’re Changing the Newspaper Industry (Part II)

Dream Local Digital and the Bangor Daily News have embarked on a pioneering journey, to challenge the decline of the newspaper industry and map a path to success in an online world. The first step in this journey was the launch of BDN Maine, the newspaper’s new digital division, being led by our team.

Shannon Kinney, Founder & Client Success Officer at Dream Local Digital, has reflected back on 19 years of ups and downs in the newspaper industry, and ...

Continue Reading →
0
Page 1 of 33 12345...»