Archive for 'Blog'

5 Tips to Get The Most Out of Your Next Promotional Event

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5 Tips to Get The Most Out of Your Next Promotional EventPlanning a promotional event for your business only to have a small number of attendees show up can be disappointing. And salt is added to the wound when you take a moment to reflect on how much time and money went into the process.

Fortunately, there are ways to ensure your next event will be all that you envision, making your efforts ...

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Check Your Phone – Google Just Changed Its Mobile Website Rules

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Does your website look like a mini eye chart?

You are not alone. Many websites were not designed for use on a phone or tablet. As mobile phone and tablet usage increase, your business needs a mobile-friendly site. To find out if your site is considered “Mobile Friendly” by Google, use their free tool.

FAST FACTS:

  • 91% of US consumers own a mobile phone (HeidiCohen.com)
  • 80% of ...
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How We’re Changing the Newspaper Industry (Part IV)

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Dream Local Digital and the Bangor Daily News (BDN) have embarked on a pioneering journey, to challenge the decline of the newspaper industry and map a path to success in an online world. This is the fourth in a series in which Dream Local Digital Founder & Client Success Officer, Shannon Kinney, documents the journey.

How We're Changing the Newspaper Industry (Part IV) - image by Brian Feulner


It’s hot in the kitchen, but ...

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Improve Customer Service by Revolutionizing Internal Communication

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Improve Customer Service by Revolutionizing Internal Communication

Hospitals waste more than $12 billion a year due to poor communication among healthcare providers, according to a study conducted by the University of Maryland’s Robert H. Smith School of Business. A study by Towers Watson showed that companies with high effectiveness in change management and communication are three and a half times more likely to outperform industry competitors than less effective ones.

No matter your industry, there are ways to streamline internal communications ...

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LOAC 2015 – Top Tweets

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Local Online Advertising Conference 2015

The largest gathering of local online media executives kicked off today at The Grand Hyatt Manhattan. With a slate of nearly 50 speakers, the agenda is focused on “The Future of Local Media” – where we’re heading and how you can prepare now.

Here are the top tweets coming out of day 1 (#LOAC2015):


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How We’re Changing the Newspaper Industry (Part III)

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How We’re Changing the Newspaper Industry (Part III)

Dream Local Digital and the Bangor Daily News have embarked on a pioneering journey, to challenge the decline of the newspaper industry and map a path to success in an online world. The first step in this journey was the launch of BDN Maine, the newspaper’s new digital division, being led by our team.

Shannon Kinney, Founder & Client Success Officer at Dream Local Digital, has reflected back on 19 years of ups and downs in the newspaper industry, laid ...

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How We’re Changing the Newspaper Industry (Part II)

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How We’re Changing the Newspaper Industry (Part II)

Dream Local Digital and the Bangor Daily News have embarked on a pioneering journey, to challenge the decline of the newspaper industry and map a path to success in an online world. The first step in this journey was the launch of BDN Maine, the newspaper’s new digital division, being led by our team.

Shannon Kinney, Founder & Client Success Officer at Dream Local Digital, has reflected back on 19 years of ups and downs in the newspaper industry, and ...

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Native Advertising News

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Native Advertising News

Jaci Smith of the Faribault (Minn.) Daily News and Reynolds Journalism Institute Fellow, presents some great information about Native Advertising at this year’s Mega Conference.

Here are some good reads about Native Advertising today.


The New York Times could be worth $19 billion instead of $2 billion

by Quartz


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2015 Mega Conference

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top tweets - feb 2015

Here’s a highlight of the most popular tweets coming out of this year’s Mega Conference, day 1.


Programmatic Advertising

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Here are a few recent good reads looking at programmatic advertising.

 

Heineken Partners With TubeMogul, Now Spends 10% of Ad Budget Via Programmatic Channels


Time Inc. Now Selling Print Ads Programmatically


 

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