Archive for 'Blog'

Size Matters: Two Ideas For Your Social Media Strategy

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Size Matters: Two Ideas For Your Social Media Strategy

by Dale Landrith

Bigger is not always better … Two ideas to consider for your social strategy

After the recent upheaval in social media regarding audience reach, the new Facebook algorithm, and removing organic promotional content, enough was enough. It was time to look at the facts and generate a discussion with our team, to cut through the chaos and speculation to what really matters in marketing.

Content is King … what does that mean?

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How Hospitality Businesses Stand Out Online [Case Study]

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Find an underlying emotion within your customers’ lifestyles and culture, and enable them to tell their stories through your brand

Hospitality businesses and social media are a natural mix. People who are on vacation, enjoying leisure time away from work, on a business trip, or just in town visiting family, are engaged in new and different experiences that they will likely share with their friends and followers on social media.

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How Hospitality Businesses Tell Their Stories

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by Jeff Howland

Consumers are increasingly using social media to research their travel plans and make decisions about where to stay.

Dream Local Digital - Hospitality Marketing Best Practices

A recent study found that 52% of travelers using social media to research their travel plans ended up changing their original plans. Combining this with the massive ...

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It’s Not Time to Quit Facebook

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… it’s time to get smarter about your marketing

DeathtoStock_Creative Community10In the wake of the bombshell that Facebook dropped recently, that they will actively reduce organic promotional content starting in January, a flurry of blogs, articles, and posts have hit the social networks cursing Facebook, threatening abandonment, and generally despising the entity that helped introduce many of us to social media marketing. The rants include people who are frustrated by low organic reach, those ...

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The Battle Ensues: How Marketers Can Capitalize on Smartwatches

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shutterstock_219755668Another battle between Apple and Samsung looms. Apple’s recent announcement of its upcoming Apple Watch touches off another round of competition between the two tech giants, as Samsung released its own Gear S Wearable Smartwatch last year. With this new technology, people are looking toward a future of wearable tech, and ...

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Social Media RADAR This Week

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Facebook is hitting brands again with decreased reach, Katy Perry tops Twitter, and journalists are delivering their own paper. Take a look at what we’ve been talking about this week.  

RADAR is a compilation of social media, business, advertising, marketing, and culture news that we’ve been keeping an eye on.

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2014 Digital Agency Summit

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75a247cc7bc3476d9e4975214c045c8dThe Local Media Association & BIA/Kelsey Digital Agency Summit kicked off today in Chicago.

The conference is “the only event in North America that focuses on digital agencies owned by local media companies. … This summit will focus on best practices, revenue-generating case studies, sustainable business models & more.”

Here are the most popular tweets coming out of day 1:

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The Best Social Media Posts for Hospitality Businesses

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by Jeff Howland

Dream Local Digital - Hospitality Marketing Best PracticesConsumers are increasingly using social media to research their travel plans and make decisions about where to stay. A recent study found that 52% of travelers using social media to research their travel plans ended up changing their original plans. Combining this ...

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Facebook’s Local Awareness aims to get passersby through the door

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Facebook’s Local Awareness aims to get passersby through the doorDuring a casual stroll down the street, you suddenly realize what time it is. It’s nearly noon, and you’re starting to get hungry. As you walk along, you notice a chalkboard outside of a local sandwich shop with a clever promotion about their daily special. It seems like a fun place, and the price is great, so you walk in.

For many local businesses, ...

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Ready, Set, Market: Let the 2014 Holiday Retail Marketing Countdowns Begin

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2014 Holiday Retail Marketing CountdownBy now, most consumers are intimately aware that the holiday season is the most competitive time of the year for retailers, and as a result, savvy shoppers can get some incredible deals. Black Friday is the biggest shopping day of the year, and in 2013 the overall Black Friday sales in physical retail locations reached $12.3 billion, according to ShopperTrak, a retail industry research firm. The countdown to ...

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