Archive for 'Blog'

Why Pay Facebook, When I Can Use it For Free?

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fb

Economists and the occasional cynics (realists?) among us are fond of saying, “There ain’t no such thing as a free lunch.”

When it comes to marketing on Facebook, there definitely are no free meals of any kind, even though it may be “free” to create your business page and post to it. Once you’ve got your page, though, how will you attract attention, and more importantly, how will you create customers?

The answer ...

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Measure Your Website Performance with Google Analytics

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GA

Most businesses understand the importance of a good website. But even websites that look nice, are easy to navigate and are easy to find often lack a critical piece – analytics.

An analytics tool installed “behind the scenes” in a website helps businesses understand the site’s performance: how often people visit the site; how they get there; what they read; how many pages they look at; and how quickly they leave.

Our favorite ...

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Why Should My Business’s Social Presence Be Personal?

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personal

Social media content has to impact its audience personally, with nuanced information that matters to them. People do not connect with social media that is random, inconsistent or tone-deaf. If you can talk to your audience in a manner they relate to, you’ll have a window onto your customers’ needs even before they’re able to articulate them. Where those needs intersect with the services or products your business provides, you are not, ...

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Content is King in the Blogosphere

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content

Internet users want content. We want to spend the day reading, communicating, reaching out and being heard. And when we read something that reflects our experience, worldview and state of mind, we feel that we have been heard. When you blog for your business, you need to connect with your audience by creating content that is relevant, informative and well-written.

Some cynics might tell you that all you need is words on ...

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Social Marketing: Digital Revenue 2.0 – January 2016

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Download Shannon Kinney’s Slides

Thank you for attending the Social Marketing: Digital Revenue 2.0 panel at the Free Community Papers of New York event this week. You may download a copy of Shannon Kinney’s slides [PDF] — Just fill out the information here and click Submit.

Screen Shot 2016-01-12 at 3.31.00 PM

Get Your Copy


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From Facebook to Your Store: How to Turn Followers into Dollars

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shopping

You’ve been working hard to make your social media channels seen and heard. You post consistently with relevant content, you’ve increased your followers and their engagement is up. They are “liking” what you post and even sharing it. We like this. This is a good thing. But there’s no point in having a million followers if it doesn’t translate to more business, right? You want to make your social media actionable. ...

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Five Things You Should Be Doing On Pinterest

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pinterest

In the past few years, Pinterest has become a real social media powerhouse. They recently hit the 100 million-user mark, and 93 percent of those are shoppers who have made online purchases in the previous six months. This means more and more businesses are looking to Pinterest as a serious digital marketing channel.

Finding business success on Pinterest requires more than simply setting up an ...

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How Google Grants Can Help You Grow Your Nonprofit Organization

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nonprofit

Could your nonprofit benefit from $10,000 per month in free online advertising? If you answered “yes,” you should know about a program called Google Ad Grants. If your nonprofit qualifies, you’ll receive $10,000 in in-kind AdWords advertising every month, with a daily budget of $329.

Google Ad Grants work just like Google AdWords, displaying your message to people searching for terms that you define. These ads will appear on Google search results ...

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Retargeting or Remarketing – How Do These Companies Know What I’ve Been Shopping For?

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retargeting

Last night you were shopping for slippers on several websites. Today, ads for slippers from those same sites are showing up all over your Facebook and news feeds.

How do they know?

It may be a little creepy, but seeing those slippers pop up in your news feed may be what finally gets you to buy them. That’s why more and more companies are marketing to you through something called “retargeting.”

How did they ...

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Five New Instagram Tools, Trends and Tactics

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insta

Instagram has reached the 400 million-user mark, making it a great way to reach potential new customers and remain “top of mind” with existing ones.

Here are five new tools, trends and tactics to incorporate into your business’s Instagram strategy. Any one of them has the potential to increase customer engagement. Combined, they’ll transform Instagram into one of your most effective marketing vehicles.

Photo and Video

Instagram is a visual platform where users like ...

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