Archive for 'Blog'

The Honeybadger’s Guide to Brand Awareness: Executing Brand Awareness Online

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The Internet is one of the primary channels through which your business can build brand awareness, encourage relationships with your existing customers, and bring in new ones. There are dozens of ways you can go about boosting your brand awareness online, and the methods that are right for you depend on your goals and your target audience. Here are some common ways businesses can promote their brands across cyberspace.

Email ...

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The Honeybadger’s Guide to Brand Awareness: 5 Steps to Build Brand Awareness

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Brand Awareness

Building brand awareness allows you to spread the word about your business to more potential customers, communicate your company’s personality to the world, and establish trusting relationships with consumers. How can you help the world get to know your brand?

Leverage Social Media

Your current and future customers use social media platforms to share details about their likes, ...

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Breaking Up is Hard to Do

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BDN Maine

It has been too long since I have updated on what’s happening with our newly-formed digital division BDN Maine, and much has happened. The headline of all of it? Splitting a digital division out of a parent Newspaper company, and taking many employees with you means they bring a certain sense ...

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The Honeybadger’s Guide to Brand Awareness: What Does It Really Mean?

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Brand Awareness

Brand awareness is a hot button topic across the marketing industry. The term gets thrown around with such casual abandon, though, that its true meaning may become obscured. Read on to learn what brand awareness is, how important it is to your business and how it compares to other types of awareness your business should pursue.

More Than a Name

You certainly want your target market to know the name of your business, but ...

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I’m a Man, and I Love Pinterest

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Pinterest

I remember the day I fell in love with Pinterest.

We are renovating our home, and I hired a builder who first ripped the roof off of our Cape Cod home, and then decided he had other projects to work on before putting it all back together. You guessed it. I figured out quickly that I needed to know more about building projects and be able to finish various parts of the project ...

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Calculating the ROI of a Marketing Strategy

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Create Content

What do you want your marketing efforts to achieve? Ideally, your marketing costs will pale in comparison to what you gain from your campaigns and strategies. However, sometimes it is difficult to measure the success of your marketing techniques. Numbers that relate to revenue earned and money spent are helpful, but they may still leave you with a cloudy picture. Here are some tips to help you determine if your ...

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Why Your Business Needs a Marketing Strategy

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Many small business owners have an idea what their customers want. They know their competitors and what separates them from those competitors, but most small businesses owners don’t have a ton of time to plan their marketing.

There are many tools available for businesses to target customers based on their interests, buying habits, and online activities. However, like trying to use hammers and saws to build a house without a blueprint, these ...

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Are you selling to the right people?

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DeathtoStock_People6

It’s no wonder so many small businesses struggle today to connect their brands, products and services to the right people.

Ten years ago, when I sold print advertising for my local newspaper, small-business marketing was less complex. Business owners bought ads in the newspaper, commercials on local radio, a Yellow Pages listing, and a nice sign to hang above the shop door.

My clients’ biggest concern was deciding what special or offer to put in ...

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5 Tips to Get The Most Out of Your Next Promotional Event

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5 Tips to Get The Most Out of Your Next Promotional EventPlanning a promotional event for your business only to have a small number of attendees show up can be disappointing. And salt is added to the wound when you take a moment to reflect on how much time and money went into the process.

Fortunately, there are ways to ensure your next event will be all that you envision, making your efforts ...

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Check Your Phone – Google Just Changed Its Mobile Website Rules

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93042FBCC6

Does your website look like a mini eye chart?

You are not alone. Many websites were not designed for use on a phone or tablet. As mobile phone and tablet usage increase, your business needs a mobile-friendly site. To find out if your site is considered “Mobile Friendly” by Google, use their free tool.

FAST FACTS:

  • 91% of US consumers own a mobile phone (HeidiCohen.com)
  • 80% of ...
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