Archive for 'Blog'

Improve Customer Service by Revolutionizing Internal Communication

Posted by:

Improve Customer Service by Revolutionizing Internal Communication

Hospitals waste more than $12 billion a year due to poor communication among healthcare providers, according to a study conducted by the University of Maryland’s Robert H. Smith School of Business. A study by Towers Watson showed that companies with high effectiveness in change management and communication are three and a half times more likely to outperform industry competitors than less effective ones.

No matter your industry, there are ways to streamline internal communications ...

Continue Reading →
0

LOAC 2015 – Top Tweets

Posted by:

Local Online Advertising Conference 2015

The largest gathering of local online media executives kicked off today at The Grand Hyatt Manhattan. With a slate of nearly 50 speakers, the agenda is focused on “The Future of Local Media” – where we’re heading and how you can prepare now.

Here are the top tweets coming out of day 1 (#LOAC2015):


Continue Reading →
0

How We’re Changing the Newspaper Industry (Part III)

Posted by:

How We’re Changing the Newspaper Industry (Part III)

Dream Local Digital and the Bangor Daily News have embarked on a pioneering journey, to challenge the decline of the newspaper industry and map a path to success in an online world. The first step in this journey was the launch of BDN Maine, the newspaper’s new digital division, being led by our team.

Shannon Kinney, Founder & Client Success Officer at Dream Local Digital, has reflected back on 19 years of ups and downs in the newspaper industry, laid ...

Continue Reading →
0

How We’re Changing the Newspaper Industry (Part II)

Posted by:

How We’re Changing the Newspaper Industry (Part II)

Dream Local Digital and the Bangor Daily News have embarked on a pioneering journey, to challenge the decline of the newspaper industry and map a path to success in an online world. The first step in this journey was the launch of BDN Maine, the newspaper’s new digital division, being led by our team.

Shannon Kinney, Founder & Client Success Officer at Dream Local Digital, has reflected back on 19 years of ups and downs in the newspaper industry, and ...

Continue Reading →
0

Native Advertising News

Posted by:

Native Advertising News

Jaci Smith of the Faribault (Minn.) Daily News and Reynolds Journalism Institute Fellow, presents some great information about Native Advertising at this year’s Mega Conference.

Here are some good reads about Native Advertising today.


The New York Times could be worth $19 billion instead of $2 billion

by Quartz


Continue Reading →
0

2015 Mega Conference

Posted by:

top tweets - feb 2015

Here’s a highlight of the most popular tweets coming out of this year’s Mega Conference, day 1.


Programmatic Advertising

Posted by:

Here are a few recent good reads looking at programmatic advertising.

 

Heineken Partners With TubeMogul, Now Spends 10% of Ad Budget Via Programmatic Channels


Time Inc. Now Selling Print Ads Programmatically


 

Continue Reading →
0

How We’re Changing the Newspaper Industry

Posted by:

How We’re Changing the Newspaper Industry

by Shannon Kinney

Shannon Kinney, Dream Local DigitalI’ve been fortunate enough to be working on the online side of the media industry since 1996, leading transformation. An energetic and enthusiastic change agent working within hundreds of newspapers throughout North America, speaking at conferences, in thousands of businesses. Pushing the rock up the hill, dragging the horse to water, and every other cliche that you can think of. The fact that it is now ...

Continue Reading →
0

Three Fallacies of Facebook Marketing

Posted by:

Three Fallacies of Facebook Marketing

If you run a business, you’ve heard a marketing or sales pitch about why you must have a Facebook page.

It’s hard to ignore the numbers. Facebook has nearly 1.4 billion active users worldwide. Of all adults who have regular access to the Internet, 72 percent visit Facebook once a month. In the United States and Canada, there are 157 million daily active Facebook users (44% of the combined population of 355 million).

Each day business pages on Facebook generate 5.3 billion ...

Continue Reading →
0

How to Build a Great Video on a Budget

Posted by:

How to Build a Great Video on a BudgetIf you’re selling a branded product, you will find that incorporating video into your marketing mix will pay off for the extra effort. Virtually all the major social network platforms support video. YouTube, the grandaddy of them all, is arguably the world’s second-largest search engine (it helps to be owned by the No. 1 search engine, Google) and in spite of younger, hipper entrants ...

Continue Reading →
0
Page 1 of 33 12345...»