Archive for 'Blog'

Ready, Set, Market: Let the 2014 Holiday Retail Marketing Countdowns Begin

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2014 Holiday Retail Marketing CountdownBy now, most consumers are intimately aware that the holiday season is the most competitive time of the year for retailers, and as a result, savvy shoppers can get some incredible deals. Black Friday is the biggest shopping day of the year, and in 2013 the overall Black Friday sales in physical retail locations reached $12.3 billion, according to ShopperTrak, a retail industry research firm. The countdown to ...

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This Week’s Online Media Radar

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Mainebiz Momentum Convention Highlights

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cceimgThe Mainebiz Momentum Convention, Maine’s largest B-to-B business convention, was held October 9 in Portland.

“This year’s convention will celebrate that spirit of transformation in the newly transformed facility, and with our sponsors and exhibitors who provide products and services to help businesses succeed every day.” – Mainebiz

Here are some of the top tweets, capturing the messages and images coming out of today’s event.


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Highlights from Brand Camp 2014

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Grow_Photo4Grow is a branding and marketing summit for wedding and hospitality professionals in the Northeast.

There were so many great photographers, designers, and brand experts at this year’s Brand Camp, we knew there would be a ton of great shots from in and around the event. Below we’ve highlighted the most popular messages flowing out of camp today.


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Local Media Innovation Conference & Technology Showcase

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2a767af0e5874cd69becd7de3ee91355The Local Media Association‘s Innovation Conference and Technology Showcase, held this week in Philadelphia, covered topics ranging from crowdfunding, big data, and training techniques, to getting unstuck in the digital world and how to incubate a lean startup.

The tweeters have been busy, so here’s a roundup of the most popular tweets.


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Does Facebook Matter for Businesses Anymore?

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Dale LandrithAs Facebook changes their algorithms, rules, and opportunities, the same call rings out from business owners everywhere …”What is Facebook doing? Our reach has disappeared, and now they want us to pay to reach our own fans.” OR “Facebook, just isn’t worth the effort anymore. Since it’s no longer showing our posts to people, it’s not worth the time.”

Here is what I have to say about it:

BOO HOO, and get over ...

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Facebook Messenger: Why There’s Nothing To Fear

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alyssam-2013Personal security became a hot topic when Facebook announced in April 2014 that it would remove the capability to send private messages using the Facebook Mobile app. Users must download the Facebook Messenger app in order to send messages to other people on Facebook from their mobile devices.

The general backlash ensued; Facebook was making changes again, users didn’t like that they had to download a new app, and they certainly didn’t like that ...

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Social Media Has Come a Long Way, Baby

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by Shannon Kinney

I started using social media a long time ago, and have been fortunate enough to see many of these channels evolve into true game-changers in terms of how people communicate and share information. It’s an excellent tool to become more relevant to your customers, establish your expertise, serve your customers, build brand awareness and grow your business.

But, as we all know, the channels and platforms keep changing at a rapid pace. So, what’s ...

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I’m overwhelmed by online marketing, how do I find the time?

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Many companies find social media and content marketing overwhelming – there are many options, and so little time and resources. And, marketing your business on social media is VERY different than in traditional media like newspapers or radio.

If you are feeling this way, the first thing to remember – is you’re in good company. Nearly all small businesses are overwhelmed by the options to market themselves online; the possibilities are so vast.

But it takes time ...

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Turn Prospects into Customers with These 3 Simple Steps

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shutterstock_159334181Online marketing is simple. Find people who can benefit from your product or service, present them with a reasonable offer that will deliver more value than it costs, deliver on your promise, and collect the money.

If online marketing is so simple, then why are you still struggling to make a go of it? You have all the rudiments lined up, you are working your tail off, but there is still considerable doubt ...

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