Archive for 'Blog'

Social Media RADAR This Week

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Facebook is hitting brands again with decreased reach, Katy Perry tops Twitter, and journalists are delivering their own paper. Take a look at what we’ve been talking about this week.  

RADAR is a compilation of social media, business, advertising, marketing, and culture news that we’ve been keeping an eye on.

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2014 Digital Agency Summit

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75a247cc7bc3476d9e4975214c045c8dThe Local Media Association & BIA/Kelsey Digital Agency Summit kicked off today in Chicago.

The conference is “the only event in North America that focuses on digital agencies owned by local media companies. … This summit will focus on best practices, revenue-generating case studies, sustainable business models & more.”

Here are the most popular tweets coming out of day 1:

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The Best Social Media Posts for Hospitality Businesses

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by Jeff Howland

O14A0436Consumers are increasingly using social media to research their travel plans and make decisions about where to stay. A recent study found that 52% of travelers using social media to research their travel plans ended up changing their original plans. Combining this with the massive growth in mobile apps and services, hotels, motels, inns, and ...

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Facebook’s Local Awareness aims to get passersby through the door

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Facebook’s Local Awareness aims to get passersby through the doorDuring a casual stroll down the street, you suddenly realize what time it is. It’s nearly noon, and you’re starting to get hungry. As you walk along, you notice a chalkboard outside of a local sandwich shop with a clever promotion about their daily special. It seems like a fun place, and the price is great, so you walk in.

For many local businesses, ...

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Ready, Set, Market: Let the 2014 Holiday Retail Marketing Countdowns Begin

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2014 Holiday Retail Marketing CountdownBy now, most consumers are intimately aware that the holiday season is the most competitive time of the year for retailers, and as a result, savvy shoppers can get some incredible deals. Black Friday is the biggest shopping day of the year, and in 2013 the overall Black Friday sales in physical retail locations reached $12.3 billion, according to ShopperTrak, a retail industry research firm. The countdown to ...

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This Week’s Online Media Radar

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Mainebiz Momentum Convention Highlights

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cceimgThe Mainebiz Momentum Convention, Maine’s largest B-to-B business convention, was held October 9 in Portland.

“This year’s convention will celebrate that spirit of transformation in the newly transformed facility, and with our sponsors and exhibitors who provide products and services to help businesses succeed every day.” – Mainebiz

Here are some of the top tweets, capturing the messages and images coming out of today’s event.


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Highlights from Brand Camp 2014

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Grow_Photo4Grow is a branding and marketing summit for wedding and hospitality professionals in the Northeast.

There were so many great photographers, designers, and brand experts at this year’s Brand Camp, we knew there would be a ton of great shots from in and around the event. Below we’ve highlighted the most popular messages flowing out of camp today.


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Local Media Innovation Conference & Technology Showcase

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2a767af0e5874cd69becd7de3ee91355The Local Media Association‘s Innovation Conference and Technology Showcase, held this week in Philadelphia, covered topics ranging from crowdfunding, big data, and training techniques, to getting unstuck in the digital world and how to incubate a lean startup.

The tweeters have been busy, so here’s a roundup of the most popular tweets.


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Does Facebook Matter for Businesses Anymore?

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Dale LandrithAs Facebook changes their algorithms, rules, and opportunities, the same call rings out from business owners everywhere …”What is Facebook doing? Our reach has disappeared, and now they want us to pay to reach our own fans.” OR “Facebook, just isn’t worth the effort anymore. Since it’s no longer showing our posts to people, it’s not worth the time.”

Here is what I have to say about it:

BOO HOO, and get over ...

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