If you were in a physical store and saw a crowd gathering around a product demonstration, you would want to know what the excitement is all about. If those same…
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Social media users, now more aware of how businesses have been using their personal data, demand control of their data. In response to the changing privacy environment, Meta is making…
Like most tech platforms, Instagram is faced with the need to constantly adapt or die out. This drive to innovate has led to many notable Instagram updates in a relatively…
There’s a lot of hype about the metaverse right now, and you may be wondering if it’s real and whether it will impact your business. A 2022 McKinsey survey reports…
Your home services business is competitively priced. Clients love your work. You’re dependable. Yet, your arch-enemy competitor continues to steal leads that could be yours. You’re not alone. Many quality…
Meta (the parent company of Facebook, Instagram, WhatsApp, and Oculus, to name a few) is running yet another experiment for in-stream shopping: a payment option inside Messenger Chat — even…
Google’s got a problem. And so do you, if you’re trying to reach the elusive next generation coming of age, Gen Z. Why? Because nearly half of them, aged 10-25,…
Since the late 2010s, traditional broadcast and cable television have been on the decline. Why? The growing popularity of internet-connected TVs (CTV) and the platforms that provide over-the-top (OTT) delivery…
It can be hard enough to find any job candidates, let alone the right candidates to fill the necessary position(s). But that’s what many recruiters are tasked with doing in…
TikTok is a fantastic social platform, especially if you want to target Gen Z buyers with your advertising message. If you use it properly, you can vastly improve your brand…