Beyond declining news media revenue, we’re optimistic. Every so often an individual or an organization contributes to the flow of glum financial news about the media industry, and it reminds us at Dream Local Digital why we started this whole social media and online marketing gig. We want to help. The latest refrain in the…
If consumers can reach you on social, they’re more likely to buy. Nearly half of consumers who responded to a Sprout Social Index survey said they had used social media to reach out to a company. Of those, 57 percent said they had a question, 45 percent said they had an issue with a product…
Retailers, your mission this holiday season — should you choose to accept it — is to make life easy for shoppers. Refuse this assignment at the risk of losing sales to merchants whose websites, checkout processes and even brick-and-mortar stores are easy to navigate. It’s true that the changing behaviors, needs, and expectations of consumers…
Landing pages, or as Hubspot would call them, “lead-capture pages,” are an effective way to get the most out of your digital marketing campaigns. The more relevant the creative, ad copy, keywords, and landing pages are, the more successful a campaign will be. Creating generic ads that link to a website’s homepage can be a…
Drive more online visitors, leads, and customers further down the business funnel by creating a strategic call-to-action inbound marketing campaign. Here are some CTA best practices to help improve campaign effectiveness and generate leads. What is a Call to Action? Calls to action are short phrases or words that entice a web visitor to take…
Google Analytics is a free digital marketing and sales analytics platform used by over 50 million people. It’s great for revealing how visitors engage with a website, how they got there, and some helpful demographic and geographic information about who they are. However, it can’t measure everything, including offline visits unless someone actually makes a…
Digital marketing is an effective way to target and reach consumers, however, if you are not measuring and optimizing your marketing campaigns you could be wasting your budget. Created by Google, Google Analytics is a free tool that tracks and reports web traffic. By installing and using Google Analytics, a business can collect information about…
Google’s Chrome web browser, with an estimated billion users, is beginning to show a “Not Secure” warning to visitors of websites without Secure Sockets Layer (SSL) certificates. This new policy could affect thousands of other small to medium-sized businesses. There’s nothing like a red “Not Secure” warning in a web address bar to scare away…
Instagram has stepped into the video boxing ring with YouTube by launching IGTV, which allows users to create videos up to an hour long. Like Instagram itself, IGTV is formatted specifically for mobile devices. The new app provides yet another channel in which businesses can use video to reach potential customers and clients. IGTV can…
Here are five things you can do to help people find your business website. NAP: Name, Address, Phone Number A NAP — name, address, phone number signature — is essentially your location information across the web. It’s important for your NAP signature to be consistent. It’s believed that Google cross-checks this information to ensure that…
