When it comes to web design, it doesn’t get much simpler than Google’s home page. In fact, it would take longer for you to read how simple it is than to visit the page and see for yourself. It’s the busiest, most popular website in the world, and honestly, it doesn’t look like much, except…
There’s no getting around it. Website redesigns are a lot like getting a root canal at the dentist’s office. No one looks forward to it. But like an infected tooth, your ailing website is going to hurt your business until you do something about it. Unlike an infected tooth, however, your website won’t send any…
For many business and website owners, the acronym “SEO” evokes the same dread as “IRS.” According to some recent research by business directory service Clutch, SEO (search engine optimization) is last on the list of preferred online marketing strategies. Just 44 percent of businesses surveyed said they include SEO in their digital marketing strategy. So…
Beyond declining news media revenue, we’re optimistic. Every so often an individual or an organization contributes to the flow of glum financial news about the media industry, and it reminds us at Dream Local Digital why we started this whole social media and online marketing gig. We want to help. The latest refrain in the…
If consumers can reach you on social, they’re more likely to buy. Nearly half of consumers who responded to a Sprout Social Index survey said they had used social media to reach out to a company. Of those, 57 percent said they had a question, 45 percent said they had an issue with a product…
Retailers, your mission this holiday season — should you choose to accept it — is to make life easy for shoppers. Refuse this assignment at the risk of losing sales to merchants whose websites, checkout processes and even brick-and-mortar stores are easy to navigate. It’s true that the changing behaviors, needs, and expectations of consumers…
Landing pages, or as Hubspot would call them, “lead-capture pages,” are an effective way to get the most out of your digital marketing campaigns. The more relevant the creative, ad copy, keywords, and landing pages are, the more successful a campaign will be. Creating generic ads that link to a website’s homepage can be a…
Drive more online visitors, leads, and customers further down the business funnel by creating a strategic call-to-action inbound marketing campaign. Here are some CTA best practices to help improve campaign effectiveness and generate leads. What is a Call to Action? Calls to action are short phrases or words that entice a web visitor to take…
Google Analytics is a free digital marketing and sales analytics platform used by over 50 million people. It’s great for revealing how visitors engage with a website, how they got there, and some helpful demographic and geographic information about who they are. However, it can’t measure everything, including offline visits unless someone actually makes a…
Digital marketing is an effective way to target and reach consumers, however, if you are not measuring and optimizing your marketing campaigns you could be wasting your budget. Created by Google, Google Analytics is a free tool that tracks and reports web traffic. By installing and using Google Analytics, a business can collect information about…
