Did you miss our webinar on August 8? Sign up to access the free recording. For any brand to be successful on social media, much more than “just a few Facebook posts” is required. Businesses need to have a deep understanding of their brand identity, target market demographics, and important metrics that will help grow…
For businesses who have made the decision to work with an outside agency to manage their social media presence, it is important to know that your brand is in safe hands. With so many marketing agencies to choose from, it can be challenging to determine which is the right fit for your unique needs. One…
Search Engine Optimization, or SEO, is a marketing practice that enhances the visibility of a website in search engine results. SEO is a multi-faceted approach to driving traffic to your site. In this post, we will teach you some basic concepts of SEO, offer insight into how Google’s search algorithms work, and show you how…
As the social media landscape evolves, so too do best practices for reaching your target audience. Organic reach was once a viable strategy on Facebook, but it has been vastly outperformed by ads and boosted posts in recent years. Understanding the advantages and disadvantages of these two forms of advertising, and how and when to…
Most small business owners wear many different hats, one of them being “Social Media Manager”. Social Media is the greatest tool that you have available to you as a small business owner. It is a platform where you can advertise your products/services and reach a much larger audience than you would have thought possible 20 years…
There are many benefits of working with a marketing agency that is also a Google Partner. Small businesses looking for help with Google’s paid search advertising – Google Adwords – should look for agencies that have been designated as Google Partners. Agencies that display the Google Partner badge on their websites have demonstrated experience…
Increase local traffic to your website with these simple steps. Do you feel like your website is just sitting uselessly in cyberspace? The number one complaint most businesses have is lack of website traffic. Your website doesn’t do you a lot of good if people aren’t visiting it. Here are some ways to drive traffic…
Every business can benefit from having a strong brand image. You might think that branding is just for big companies like Coca-Cola. But no matter what size your business, your brand is your best asset, because it’s how people recognize and remember you. Build a brand they won’t forget with these 10 simple tips: …
We’re excited to welcome our new #HoneyBadger interns to our team this summer! Yesterday kicked off day one of our summer internship program. We couldn’t be more excited about having four very talented individuals who are passionate about marketing, social media, video production, and all things creative! Pictured above are our #HoneyBadgerInterns, from left to…
The Business & Community Expo is this Wednesday, April 12th In just a few days, the Penobscot Bay Regional Chamber of Commerce is hosting the 24th Annual Business & Community Expo. We’re excited to see other local businesses at the event and hope to see many members of the local community as well. We’ll be…
