The marketing world is full of chatter about online video. You can’t scroll through your Facebook, Instagram or Twitter feed without bumping into an article that touts the attention-grabbing power of video compared with text or mere still photos. YouTube reports that worldwide, people watch a billion hours of video every day. Every. Freaking. Day.…
Founder and Client Success Officer Shannon Kinney visited Homebase Digital in April 2019 to host a seminar on “How to Grow Your Business and Make the Most of Digital Marketing.”
Recently I spoke at a series of Dream Local Digital seminars hosted by our valued partners El Mundo in Boston then HomeBase Digital in Connecticut. We had dozens of small business and non-profit leaders come to learn about online marketing, and I shared information on the five things they needed to know about their websites,…
“Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” — Biz Stone, co-founder of Twitter Article written by Shannon Kinney, Founder and Client Success Officer of Dream Local Digital. Dream Local Digital is celebrating its 10th anniversary this year, and as a founder, it’s an emotional milestone that…
As you’re planning your digital marketing for 2019, there are a few trends you should know about and consider incorporating into your strategy. Thanks to some of the best minds at Dream Local Digital and a little scouring of the internet, here’s our list: Google My Business The pending demise of Google+ signals the clear…
Facebook kicked off 2018 with changes in its news feed algorithm that shook social media marketers and is forcing them to dig deeper to create engaging content if they hope to attract readers and customers. And that was just the beginning of the year during which Google decided to pull the plug on Google+; Facebook…
How do you react when you feel appreciated? Do you feel a little warmer inside? Is there a little extra pep in your step? How do you respond to the person who made you feel that way? If someone earnestly expresses appreciation for something you did, don’t you want to do it again? From another…
When it comes to web design, it doesn’t get much simpler than Google’s home page. In fact, it would take longer for you to read how simple it is than to visit the page and see for yourself. It’s the busiest, most popular website in the world, and honestly, it doesn’t look like much, except…
There’s no getting around it. Website redesigns are a lot like getting a root canal at the dentist’s office. No one looks forward to it. But like an infected tooth, your ailing website is going to hurt your business until you do something about it. Unlike an infected tooth, however, your website won’t send any…
For many business and website owners, the acronym “SEO” evokes the same dread as “IRS.” According to some recent research by business directory service Clutch, SEO (search engine optimization) is last on the list of preferred online marketing strategies. Just 44 percent of businesses surveyed said they include SEO in their digital marketing strategy. So…
