As you’re planning your digital marketing for 2019, there are a few trends you should know about and consider incorporating into your strategy. Thanks to some of the best minds at Dream Local Digital and a little scouring of the internet, here’s our list: Google My Business The pending demise of Google+ signals the clear…
Facebook kicked off 2018 with changes in its news feed algorithm that shook social media marketers and is forcing them to dig deeper to create engaging content if they hope to attract readers and customers. And that was just the beginning of the year during which Google decided to pull the plug on Google+; Facebook…
How do you react when you feel appreciated? Do you feel a little warmer inside? Is there a little extra pep in your step? How do you respond to the person who made you feel that way? If someone earnestly expresses appreciation for something you did, don’t you want to do it again? From another…
When it comes to web design, it doesn’t get much simpler than Google’s home page. In fact, it would take longer for you to read how simple it is than to visit the page and see for yourself. It’s the busiest, most popular website in the world, and honestly, it doesn’t look like much, except…
There’s no getting around it. Website redesigns are a lot like getting a root canal at the dentist’s office. No one looks forward to it. But like an infected tooth, your ailing website is going to hurt your business until you do something about it. Unlike an infected tooth, however, your website won’t send any…
For many business and website owners, the acronym “SEO” evokes the same dread as “IRS.” According to some recent research by business directory service Clutch, SEO (search engine optimization) is last on the list of preferred online marketing strategies. Just 44 percent of businesses surveyed said they include SEO in their digital marketing strategy. So…
Beyond declining news media revenue, we’re optimistic. Every so often an individual or an organization contributes to the flow of glum financial news about the media industry, and it reminds us at Dream Local Digital why we started this whole social media and online marketing gig. We want to help. The latest refrain in the…
If consumers can reach you on social, they’re more likely to buy. Nearly half of consumers who responded to a Sprout Social Index survey said they had used social media to reach out to a company. Of those, 57 percent said they had a question, 45 percent said they had an issue with a product…
Retailers, your mission this holiday season — should you choose to accept it — is to make life easy for shoppers. Refuse this assignment at the risk of losing sales to merchants whose websites, checkout processes and even brick-and-mortar stores are easy to navigate. It’s true that the changing behaviors, needs, and expectations of consumers…
Landing pages, or as Hubspot would call them, “lead-capture pages,” are an effective way to get the most out of your digital marketing campaigns. The more relevant the creative, ad copy, keywords, and landing pages are, the more successful a campaign will be. Creating generic ads that link to a website’s homepage can be a…
