Having a strong local search optimization strategy with backlinks is one key to driving more people to your website and business. Backlinks are one of many factors calculated in THE overall ranking strength of a website. Backlinks also called “incoming links” or “inbound links,” are a type of off-page or off-site search engine optimization (SEO).…
Are you having trouble keeping up with responding to customer inquiries? Are you or your employees answering a lot of the same questions over and over again? If so, you might be a good candidate for a chatbot. They are convenient, cost-effective and can provide an enhanced experience that will benefit both you and your…
Facebook has cleared the way for home service providers — contractors, landscapers, cleaning services, roofers, etc. — to advertise on Facebook Marketplace, which until now has primarily been a place for people to sell used goods, cars, and real estate. Facebook, the largest social media platform with over 2.19 billion users, partnered with Handy, HomeAdvisor,…
Search engine optimization for your business website isn’t hard to do, but it does take time and thoughtfulness. In fact, it’s the thinking part that should take the most time. Without a clear understanding and statement of your website’s purpose, your optimization efforts will be less than, well, optimal. Anytime you build, replace or update…
Introduced in 2016, Instagram Stories have become a critical feature in marketing brands on Instagram. Instagram Stories allow businesses to share links and drive traffic to their websites with ease, a major improvement over the old system of putting a URL in the text field of your Instagram bio and asking customers to find the…
It’s a good idea to dust and inspect your marketing efforts occasionally, and spring is a perfect time to polish and de-clutter your social media, your website and your email lists. Tidy up your social media Social media can feel like a perpetual experiment. With so many major and minor platforms to choose from, it’s…
By Shannon Kinney Two Thirds of U.S. adults get their news from social media, according to the Pew Research Center, and I am no exception. I enjoy Facebook to keep up with my friends and family, businesses and industry groups that I follow, and as one of the outlets to get my local and national…
Here are some great Spring marketing ideas. Do you want to hit the ground running this spring? As winter becomes a distant memory, people everywhere are anxious to get out of the house and shake off their cabin fever. Now is the perfect time to launch a strategic marketing plan that capitalizes on this increase…
Follow our guidelines for creating perfect posts on Facebook, Twitter, and Instagram. If you feel like you’re struggling to create posts that are engaging, don’t worry, you aren’t alone. Crafting the perfect social media post takes a lot more work than it appears at first glance; you need to know your audience, know your platform,…
In today’s distracted world it’s more important than ever to get your message through to your consumers. As society grows and evolves in the Information Age, it’s never been easier to connect with people from all over the planet. With the right tools and knowledge, a single person or business can amplify their voice and…
