Follow these guidelines for social media success.
With more than 2 billion active users on Facebook alone, it’s a pretty safe bet to say that social media is here to stay. The world of marketing has evolved rapidly over the past 10 years, and there’s never been a better time to use social media to promote your business. At this point, social media marketing best practices have been refined and perfected so that you can feel confident in your campaign, as long as you keep in mind these 10 rules (more like guidelines) of social media marketing.
It’s right there in the name, social media. It’s a tool for socializing, so make sure you’re using it that way. Are you engaging with your customers when they comment on your posts? Jump into the conversations your customers are having in the comment section. It can be a great way to show that you value their business.
2. Post content
Regularly posting new content to your social media pages will help keep your business visible to your followers. This can be as simple as posting a quick photo of a new product or sharing a link to an article relevant to your industry. These are easy steps that don’t require any planning or forethought.
3. Be patient
We’ve all heard the old adage about Thomas Edison and the lightbulb, right? The social media equivalent to that would be something like “Gangnam Style didn’t get a billion views overnight!” or “It took Ashton Kutcher four months to get one million followers on Twitter!” Of course, even these accomplishments are old news, there are YouTube videos with over four billion views and Twitter users with ten million followers.
The point is, it takes time to grow your social media presence. It won’t happen overnight, but with enough patience and hard work, you’ll have a thriving social media page.
4. Contribute to the conversation
Are your posts unique? Are you broaching topics in a new way that your followers might not have seen from your competitors? You should strive to contribute to the conversation in a new or productive way instead of rehashing the same talking points everyone else is using.
5. Be brief
You want your content to be easily digestible. People aren’t settling into their couch at home to read novels on Facebook, they’re checking it when they’ve got a couple minutes here and there during their day, like in line at the store or on the bus.
6. Stay on topic
Your customers follow you because they’re interested in your product or business, not your political beliefs. Some people go to great lengths to avoid or compartmentalize politics or other controversial issues in their lives and do not expect to see it in their newsfeeds, nor do they appreciate it. Even if your brand is built around your strong opinions about a certain subject, stick to that subject.
7. Tell the truth
The internet is a hard place to get away with distorting the facts, obfuscating or embellishing the truth. Gabe Newell, co-founder of the highly successful Valve Corporation, once said:
“One of the things we learned pretty early on is ‘Don’t ever, ever try to lie to the internet – because they will catch you. They will de-construct your spin. They will remember everything you ever say for eternity.”
This is especially important for public relations issues. Honest and prompt responses to PR issues can make the difference between escalating and de-escalating a situation. Sometimes the response (or lack thereof) can be worse than the initial PR issue.
8. Be creative
Social media posts that are consistently creative and memorable will help you stand out and grow engagement. It’s OK to take risks and try new things, part of the creative process is just throwing ideas at the wall until something sticks! Do some research to see what similar pages are doing as well, but remember that what works for some might not work for all. Take notes, but be unique.
A guaranteed way to have regular content is to maintain a blog. Not only is a blog a fantastic tool for promoting your business, it is like pure fuel for your entire internet presence. Blogs can act as intersections between your social media pages and general web searches by leading potential customers from one to the other.
10. Be human
Anyone who spends a normal amount of time on social media can recognize the difference between an artificial voice and a genuine voice. As easy as it seems like it should be, pulling off a genuine voice takes practice. Many people try to craft the perfect post based on what this article or that blog post says works, but their genuine voice gets lost in the process. What works for some people might not work for your business and your audience, so don’t try to emulate what others are doing too closely.
At Dream Local Digital, we strive to help businesses find their voices and grow their audiences by using these 10 rules for social media marketing. Contact us now to find out what we can do for you and your business.