Reactions Offer New Opportunities for Engagement
Recently, Facebook has announced that it will be rolling out a new feature called Reactions. Reactions will work as an extension of the already popular Like button, but offers much more flexibility to users who are engaging with a post on Facebook.
Options at launch will include buttons for the traditional “Like,” followed up by “love,” “haha,” “yay,” “wow,” “sad,” and “anger.” It appears that Facebook has determined that these six reactions should cover the majority of users’ input.
More Flexibility, Same Weight
So how will this affect businesses using Facebook as a mode of communication, promotion and advertising? Facebook will include the amount of reactions your posts get in its Insights tool, which means you will be able to see just how many people are engaging with your content through this feature, including a breakdown for each type.
According to Facebook, “Reactions are treated the same as Likes for ads delivery (ex: Loves carry no extra weight than Likes in the auction),” which means businesses planning on using these new buttons as a way to boost their Calls to Action may want to replan.
New Chances to Understand Your Audience
What if your business’ post gets an “anger” reaction? This isn’t the end of the world for businesses. In reality, it offers an opportunity for small businesses and publications a chance to engage with their audience and understand their fans better. Just like poor reviews, pages should use “anger” reactions as a way to improve their business and better serve their customers.
Unsure of how your business can use reactions or other features to better engage with your customers? Dream Local has solutions to your digital marketing problems! Contact us today to learn more about how your business can grow with Facebook and other social media.
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