It can be hard enough to find any job candidates, let alone the right candidates to fill the necessary position(s).
But that’s what many recruiters are tasked with doing in today’s unique job market. Ironically, the best way to find quality employees is not to simply cast a wider net and hope for the best. It’s to focus on quality over quantity and target your recruiting efforts accordingly. Here are a few tips to get you started.
Why Are Recruiters Having Difficulty Hiring Good Talent?
There are several possible reasons that have contributed to the current difficulties that recruiters are facing when it comes to finding good talent.
- The “Great Resignation”
Nearly 50 million people quit their current jobs in 2021, according to BLS.gov, resulting in a mass exodus from the workforce. This, combined with an increase in workflow and the need for more productivity from the employees who remain, has left many recruiters struggling to fill positions.
Worker preferences have dramatically shifted since the COVID-19 pandemic. As more companies are still looking for workers to fill positions on-site that have unorthodox hours, potential employees don’t necessarily want those positions. They are now looking for companies that will allow them to work remotely, have more flexible hours, and offer a better work-life balance. According to a study by Gallup, 54 percent of employees would like to continue working in a hybrid model, meaning both remotely and in-office, even after the pandemic ends.
- Shifting Power Dynamic
Finally, there has been a general shift to the employee having the upper hand, rather than the employer. Millions more jobs have been available, and there are opportunities for workers to be more selective in the positions they take. One of the biggest challenges for at least the next several years will not only be for recruiters to find good talent but to retain them as well.
How to Selectively Target the Right Candidates
Now that we understand a little more about why businesses are having trouble finding talent, it’s important to focus on how to selectively target the right candidates. More specifically, re-targeting the way businesses approach paid ads.
Paid advertising, when done correctly, is one of the most powerful recruiting tools available. By leveraging the latest targeting technology, businesses can be very selective and get the right target audience in front of their ads.
For example, if a company is looking to hire a marketing manager, it could target individuals who have recently visited marketing job boards, have a degree in marketing, and live in the city where the company is located. This type of targeting ensures that the company’s ad is being seen by people who are actually interested in the position, not just anyone who happens to be browsing the internet.
The Numbers Don’t Lie
More than 80 percent of individuals use some form of social media when searching for a job, according to a study by Indeed. This means that if businesses want to find quality talent, they need to advertise on social media networks like LinkedIn, Facebook and Twitter.
Here are a few more reasons why businesses should consider paid ads as a way to find top-quality talent:
- A relatively low cost-per-click
- A high click-through rate
- The ability to track results and ROI
Paid advertisements also have the ability to re-target your audience. Did you know that only 2 percent of internet users convert on the first try? This means that if a business wants to increase its chances of finding quality talent, it needs to run ads that target individuals who have already shown an interest in the company or position. Re-targeting allows businesses to show their ads to people who have visited their website or job board but didn’t apply for a position.
Consider Dream Local Digital to Manage Your Recruitment Advertising
Now that you understand the importance of paid social media ads for recruitment, it’s time to get started. Dream Local Digital is a full-service digital marketing agency that specializes in helping businesses with their recruitment advertising. Contact us today for more information.