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Hospitality and Social Media 101

Someone tweeted that they need a vacation … did you respond? 

Keeping up with the constantly evolving world of social media can be daunting. However, a solid digital presence can result in an enormous payoff for hospitality businesses. Mobile apps and services have become increasingly prevalent, and a recent study found that 52% of travelers changed their original travel plans after using social media.

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Word of mouth recommendations from friends and family prevail over traditional marketing, and these types of endorsements are often made on social media. Additionally, online reviews can be tremendously persuasive.

Considering how deeply influential social media is, every hospitality-related business should consider online marketing as a central part of their promotional strategy.

Consider this…

  • 70% of people believe online reviews from strangers

  • 90% of people believe online reviews from people they know

  • After a vacation, 46% of travelers post hotel reviews online

  • 87% of people younger than 34 use Facebook to solicit advice before booking

  • 72% of people post vacation photos and 70% update their Facebook status throughout their vacation

  • 46% “check-in” to a location via Facebook or Foursquare while on vacation

  • 28.1% of Pinterest users have a household income exceeding $100,000

  • The 7th most popular pinned word on Pinterest is “places”

Digital marketing allows you to reach thousands of potential customers for very little additional investment. The greatest challenge for small to medium sized businesses is finding the time to not only post interesting, relevant content to social media channels, but to also regularly engage with customers. Regardless of whether or not your business is seasonal, it is vital that you maintain an active social media presence throughout the year. This, along with having a clear understanding of what others are doing in the industry, is something we can help you with.

We can help you answer…

  • Which social media channels should your facility be on?

  • Should you have a blog?

  • How does social media drive revenue?

  • How will social media integrate with your existing marketing?

Before determining which social media platforms are right for your business, you must consider how you are going to connect with your followers, what resonates with your followers’ demographic, and what gets people talking. Not only can we help you with that process; we can take it one step further. We can find where those followers are, and then we can optimize your online presence so that you are able to get the best possible results for your business.

B&Bs, hotels and resorts that do well on social media are finding new customers online, developing hyper-loyal followers, generating a buzz around their brand, and boosting revenue. We have broad experience in hospitality marketing and we know how the best brands are managing their social media. Our team incorporates the best practices of those brands in the work we do with our clients.

How Hospitality businesses make social media work…

  • Berry Manor Inn maintains an active presence on Facebook by consistently posting image-rich content, tagging relevant pages in posts, and using custom tabs that link to other social media channels.

  • With over 70,000 followers, @RitzCarlton knows how to keep tweets relevant and engaging, sharing captivating photos of luxury destinations.

  • On Pinterest, Royal Palms Resort and Spa maximizes the site’s potential, constantly updating it with alluring images of food, drinks, events and wedding ideas.

Our small-business marketing services go beyond managing social media tools. We work closely with clients to learn their products and services, understand their marketing goals and tune in to their best customers. We’ll create a customized online marketing plan for you and help you figure out which online channels your business should be using. Plus, our professional services are often less expensive than hiring someone internally.

Contact us for a Free Marketing Consultation.


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