Creating social media posts that get noticed can be a tough task. With each platform having its own set of rules, regulations, and best practices how do you know what will or won’t work? Worse yet, what if you post something to find out that it later went against that platform’s rules and got removed – then got your account flagged? #Scary
Today, we are going to simplify the process of posting for you so you can craft social media posts that get noticed, shared, commented on, and ones that build your brand’s likes and followers.
Mastering your social media editorial calendar
Crafting the perfect social media post takes a lot more work than it appears at first glance. For starters:
- you need to know your audience
- know your platform
- know when to schedule your posts
- know how to analyze social data
What works for some might not work for others, and even a successful post on Facebook might fall flat on other social channels. That’s why having an editorial calendar with each platform’s posts and post stats is important for your at-a-glance post review and writing process.
Until your brand has a decent following of at least 1,000 people on each platform, we recommend creating your social media editorial calendar weekly. After you have enough data to analyze how your posts are doing, which ones are performing, and what times to post, you can then create your editorial calendar 30 days in advance.
Best practices for each social media platform
Here at Dream Local Digital, our #Honeybadgers work around the clock to craft social media posts that get noticed, gain followers or likes, and build company engagement. We’ve broken down our best tips for Facebook, Instagram, and Twitter.
Tips for Crafting a Facebook Post
- Create posts with text + videos
- Create posts with text + images
- Make sure your text resonates with what your audience wants to know
- Are you engaging your audience? Ask questions and make statements
- Test different posts to see what your audience likes. Then give it more of what it wants
- Use hashtags and tags
- Host contests, run specials and create quizzes for lead generation
First and foremost, you should always opt to have a post with text plus an image or a video. Video posts have higher engagement and click ratings than image posts and posts with text only receive the least amount of engagement.
In fact, people gaze 5 times longer at video than static posts. Posting videos on your feed should be a large part of your social media strategy.
The second tip is to create posts with text that resonates with what your audience wants to know.
For new brands, understanding your audience can be difficult because there isn’t enough data to back up what your audience likes or dislikes. That’s why it will be important for you when you’re just starting out to create a mix of posts with all different styles.
After the first 30 days, you can analyze the data given to you through Facebook Insights to see which types of posts your audience engaged with more. Those will be the style of posts you want to include in your social strategy moving forward.
Facebook has adopted the hashtag strategy and now allows you to add hashtags to be searched within your posts. When you mention someone or a brand, tag them with the post by typing their name and clicking it when the tag appears. This will tag them so they get notified when your post publishes.
Our final advice is to create contests, run specials, and create quizzes for lead generation. Remember, you don’t own your fans or followers on Facebook – Facebook does. The best way to ensure you gain more insight and value from them is to get them on your email lists. From there, you can build rapport, build a relationship, and sell your products and services.
Making the most of 280-characters on Twitter
- Don’t use all the characters given to you
- @ mention others
- Use #hashtags
- Use link shortening services like bit.ly
- Include images or videos with your tweets
Many of the tips for Facebook can be applied to Twitter as well. However, there are features on this platform that need some additional consideration. A perfect Twitter post will have relevant hashtags and mention other accounts with the “@” symbol to help boost engagement.
If you are sharing a link, use a link shortening service like bit.ly to conserve space and track clicks.
Twitter updated its platform to allow 280 characters plus links. Before, the links that were used took up part of those 280 characters but recently they changed this. Now, you get 280 characters of text plus a link that’s separate from the 280 characters.
Visually exposing your brand with Instagram
- Use photos to drive attention and engagement
- Descriptive content that’s short and to the point. Trendy, catchy, but professional (for brands) and using your brand voice
- Tag others or your products
- Use #hashtags
When creating a post for Instagram, your photo is the most important piece of content. You want to grab people’s attention with your photo so they will stop scrolling through their Instagram feed long enough to read your photo comment.
When they do stop to read your comments, make sure they are following what your ideal customer would want and are written in your brand voice.
Use hashtags and tags when necessary. Posts should contain hashtags that are relevant to the image post you’re creating. For example, you should not post an image of a kitten and hashtag dream vacation.
Also be aware that, using the exact same hashtags with every post regardless of what the post is about, can cause Instagram to hide your posts from the feed. Use different hashtags with each post. You can use up to 30 hashtags per post.
Tags are great for eCommerce stores. If you have a Shopify store, you can enable Instagram product mentions and tag the product you are highlighting. Using an @ symbol to tag and mention someone in your post will help drive engagement as well.
Lastly, a bit of advice that is applies to all social platforms: continue the conversation in your comments! Replying to those who are commenting on your posts can be a fantastic way of showing that you care about what they have to say.
Keep things light and conversational, and don’t try to push your product or service unless asked. If people are liking your post but not leaving comments, try tagging someone in a comment and starting a conversation that way, or send a private message thanking the person for the like or follow.
Our #HoneyBadgers have tons of experience creating perfect social media posts, and we would love to share their success with you and your business. Contact us today to find out how Dream Local Digital can improve your social media strategy with content plans that are guaranteed to grow engagement.