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How We’re Changing the Newspaper Industry (Part III)

How We're Changing the Newspaper Industry

Next Generation Media: Getting Started

Dream Local Digital and the Bangor Daily News have embarked on a pioneering journey, to challenge the decline of the newspaper industry and map a path to success in an online world. The first step in this journey was the launch of BDN Maine, the newspaper’s new digital division, being led by our team.

Shannon Kinney, Founder & Client Success Officer at Dream Local Digital, has reflected back on 19 years of ups and downs in the newspaper industry, laid out initial action steps, and is arming a team of digital natives, to tackle the challenge of bringing growth back to the media industry.

This is the third in a series, in which Shannon documents the journey, outlining “Next Generation Media: Getting Started.” As she discusses in her article, the team is working through priorities, identifying accounts to focus on, and working with the sales team on “consultative selling” and advertising solutions, as well as tackling initial steps on the development and content side.

You will read about:

  • Priority setting – Focus on the “sprint” to help keep the team focused.
  • Key accounts – Defining a target audience that the digital team will focus on.
  • Sales team – Hiring and developing the “consultative selling” method.
  • Development and content – Reviewing inventory and finalizing products and solutions.

Learn more about how we help newspapers make the shift to digital and drive new online revenue.


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