Local Online Advertising Conference 2015
The largest gathering of local online media executives kicked off today at The Grand Hyatt Manhattan. With a slate of nearly 50 speakers, the agenda is focused on “The Future of Local Media” – where we’re heading and how you can prepare now.
Here are the top tweets coming out of day 1 (#LOAC2015):
#LOAC2015 kicking off. Fair warning: media-ad-geekery Tweeting to ensue. pic.twitter.com/kcOADZvBNU
— Mike Orren (@mikeorren) March 2, 2015
We r underway at #LOAC2015. Going to b a great two days. So honored to b speaking this afternoon. pic.twitter.com/hzBvj1WetN — Nancy Lane (@localmediarocks) March 2, 2015
This #LOAC2015 slide on valuations makes me glad I’m in @yourspeakeasy: pic.twitter.com/7RUOudBBSY
— Mike Orren (@mikeorren) March 2, 2015
Growth is the biggest driver of valuation. Investors think digital media has a future and legacy media does not have a future. #LOAC2015 — Terry Ward (@TerryRWard) March 2, 2015
33% is what you need to have in #digital revenue in 2015 to be on the path 2 transforming your business. #newspapers @clarkgilbert #LOAC2015
— Borrell Associates (@borrellassoc) March 2, 2015
50% of your business should be coming from non-display advertising. #digital #LOAC2015 –@clarkgilbert — Borrell Associates (@borrellassoc) March 2, 2015
If u r not growing digital by 15% or more then u r not transforming your business. @ClarkGilbert #LOAC2015
— Nancy Lane (@localmediarocks) March 2, 2015
50% of digital media rev $ non display marketplace (listings, deals, feeds) – Clark Gilbert at #LOAC2015 @LocalCorp pic.twitter.com/vRyjzSoq01 — Fred Thiel (@fgthiel) March 2, 2015
A media company can get short term growth from the legacy sales reps but to keep growing you need a separate team. –@ClarkGilbert #LOAC2015
— Terry Ward (@TerryRWard) March 2, 2015
60% of inventory must be mobile ready. Promotions can play a role. https://t.co/mTJah24CF0 @secondstreelab @cleepost @ClarkGilbert #LOAC2015 — Matt Coen (@mcoen) March 2, 2015
@ClarkGilbert if you’re not seeing double digit revenue growth in digital, you aren’t transforming your business. Aim for 15% #LOAC2015
— Shannon Kinney (@shannonkin) March 2, 2015
Terrific explanation: You need separate teams selling digital. This image brought it home #LOAC2015 @ClarkGilbert pic.twitter.com/4ANGTGJSKu — Gib Olander (@golander59) March 2, 2015
0% is amount of time Deseret Media’s team spends worrying about protecting legacy product. –@ClarkGilbert #LOAC2015 pic.twitter.com/6BQnGCPB6w
— Terry Ward (@TerryRWard) March 2, 2015
100%. That’s the gratitude I have for @ClarkGilbert and his leadership these past 5 yrs at @deseretdigital #LOAC2015 pic.twitter.com/7AlUEmx6fT — Chris Lee (@cleepost) March 2, 2015
“Your content is a pathway to a transaction – digital needs to deliver predictive outcomes,” @davemorgannyc at #LOAC2015
— Dan Morrison (@DanCitizen) March 2, 2015
Stop treating video as lean back experience, it’s interactive and engaging @Mixpo bring them into experience #LOAC2015 — Shannon Kinney (@shannonkin) March 2, 2015
Respectfully disagree – all #media companies do NOT need their own app. The market can’t absorb them #LOAC2015
— Rob Page (@rspz) March 2, 2015
Video ad revenue will increase at ~20% through 2016, dwarfing traditional display and search growth #LOAC2015 pic.twitter.com/3eszXaS4sc — Mixpo (@Mixpo) March 2, 2015
Mobile video ads will account for 26% of the US video ad spend by end of the year. Capitalize on this trend #LOAC2015 pic.twitter.com/kUU2EsrP4p
— Mixpo (@Mixpo) March 2, 2015
“If you are going to win in content, you need to win in social media. Social is the new front page” #LOAC2015 @LJayNYC @Mixpo — Marta Zabaryla (@MartaZabaryla) March 2, 2015
Native has to resonate w/ the audience–insights on https://t.co/FDlZ8pITUP from @ToddHandy #LOAC2015 @DDM_Advertising pic.twitter.com/RbzRGNTpCe
— Clark Gilbert (@ClarkGilbert) March 2, 2015
“Programmatic is not a monster. It’s a monster opportunity” @gamutsmartmedia #LOAC2015 — Rachel (@RachelDiCola) March 2, 2015
61% of consumers agree that “as long as content is good, I don’t care if it is sponsored by a brand.” –@LJAYNYC #LOAC2015
— Terry Ward (@TerryRWard) March 2, 2015
@mikeorren: Next phase of success for natives ads = measurable ROI for the publisher AND the client #LOAC2015 — Eric Bright (@sobrightly) March 2, 2015
@edwinruis Swift Digital…you must produce results-if you wouldn’t sell it to your mom, do not sell it to anybody #LOAC2015 Borrell Conf
— Al Cupo (@alcupo) March 2, 2015
Speakeasy requires all native customers to have social promo budget with it of around $750 #LOAC2015 — Shannon Kinney (@shannonkin) March 2, 2015
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