Mobile and Social Solutions Conference – Day 1

How It Was Tweeted

by Jeff Howland

The 2014 Mobile and Social Solutions Conference kicked off with some amazing presentations covering technology trends in media, social media strategies, journalism, and how digital continues to transform the newspaper industry.

Here are the top tweets from Day 1:

 

Alan Mutter laying out the demographic challenges to newspapers #MobSocSol @inlandpress https://t.co/zcsMCRmpHH

— Mark Fitzgerald (@fitzbeat) June 26, 2014

 

SMBs now set to spend 2.5X more on digital marketing (social media, search) than digital advertising, @shannonkin tells #MobSocSol

— Inland Press (@inlandpress) June 26, 2014

 

Newspaper advantage: You know more about your audience than any brand–but it’s work to exploit the advantage @shannonkin #MobSocSol

— Inland Press (@inlandpress) June 26, 2014

 

SMBs now set to spend 2.5X more on digital marketing (social media, search) than digital advertising, @shannonkin tells #MobSocSol

— Inland Press (@inlandpress) June 26, 2014

 

For newspapers, Twitter not just valuable for broadcasting, but listening. Hunt key words for merchants, says @shannonkin at #MobSocSol

— Inland Press (@inlandpress) June 26, 2014

 

YouTube now second biggest search engine. Use it, and be sure to hash-tag, @shannonkin tells #MobSocSol

— Inland Press (@inlandpress) June 26, 2014

 

Dream Local’s @shannonkin: There are more reviews on Foursquare than Yelp – a lot of businesses don’t even know that. #MobSocSol

— Newsandtech (@newsandtech) June 26, 2014

 

May be hard to hear, newspapers, but fact is, people trust user-generated content more than traditional media, @shannonkin tells #MobSocSol

— Inland Press (@inlandpress) June 26, 2014

 

Pinterest has highest conversion to retail sales of any social media, @shannonkin tells #MobSocSol

— Inland Press (@inlandpress) June 26, 2014

 

Pinterest is about aspiring and thus has a high conversion to retail sales @shannonkin of @dreamlocal says @inlandpress #MobSocSol

— Newsandtech (@newsandtech) June 26, 2014

 

Mobile is an actionable medium: 90% of ppl take action w/in 24 hours of mobile search. 59% show up at business in person #MobSocSol

— Inland Press (@inlandpress) June 26, 2014

 

#MobSocSol @shannonkin: “People want to be engaged – the reason they leave reviews isn’t because they’re crazy; they want to be published.”

— Tara Buddington (@TaraBudd) June 26, 2014

 

More search is now on mobile than computers. That tipping point was predicted for 2015. Happened in 3rd week of Dec. 2013. #MobSocSol

— Inland Press (@inlandpress) June 26, 2014

 

Newspaper advantages in providing digital services: brand & rep, unequaled content creators, says Guarantee Digital’s Kyse at #MobSocSol

— Inland Press (@inlandpress) June 26, 2014

 

Data-driven sales process “happening more in the pure-play space not so much in traditional media,” Charles Laughlin tells #MobSocSol

— Inland Press (@inlandpress) June 26, 2014

 

#MobSocSol @shannonkin @dreamlocal You aren’t selling ad space, you’re selling marketing campaigns.

— Newsandtech (@newsandtech) June 26, 2014

 

Let Dream Local Digital share what we learned from this conference with you and your business!

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