Social + Mobile Conference in the Windy City
The 2014 Social + Mobile Conference (#SoMoConf) was held August 20-21 in Chicago. The conference brought together media executives to hear from a variety of presenters, discussing trends in social media and mobile marketing, as well as broader topics covering the media industry.
Below is a compilation of some of the most popular tweets during the two-day conference. Enjoy!
Packed room for kick off of #SoMoConf @LocalMediaAssoc @borrellassoc @LocalSearchAssn pic.twitter.com/KWMcne7veQ
— Nancy Lane (@localmediarocks) August 20, 2014
AT&T case study showed mobile performed 2x better per $ spent than TV for a recent campaign @gregstuart #SoMoConf — Nancy Lane (@localmediarocks) August 20, 2014
Media mix matters – shifting just a small % from TV to mobile makes a huge difference in reach @gregstuart #SoMoConf
— Borrell Associates (@borrellassoc) August 20, 2014
Cut TV ads, increase print and mobile, see 27% lift, @MMA‘s Greg Stuart tells #SoMoConf. — Gordon Borrell (@goborrell) August 20, 2014
Mobile is here its real @gregstuart #somoconf pic.twitter.com/VifSHKvZpG
— Shannon Kinney (@shannonkin) August 20, 2014
#Mobile is the closest you can get to your consumer. Powerful differentiator. @gregstuart #SoMoConf — Brandon Erlacher (@bserlacher) August 20, 2014
“1st base for a home run in mobile: consumer utility” from Luke Edson @yp4advertisers #SoMoConf pic.twitter.com/2dSUZhOY96
— Heather Sears (@HeatherSears) August 20, 2014
“2nd base for a mobile home run: location & data.”YP sees 3.4B bid requests daily. #SoMoConf @yp4advertisers pic.twitter.com/V9OZ9qgC3N — Heather Sears (@HeatherSears) August 20, 2014
.@shannonkin talks @Instagram for Business at #SoMoConf in Chicago later today. Attendees will get slides in email. pic.twitter.com/X5Zbt59McB
— Dream Local Digital (@dreamlocal) August 20, 2014
“Restaurant, local service, and retail are huge #location and #mobile categories.” -Luke Edson @YP #SoMoConf — Borrell Associates (@borrellassoc) August 20, 2014
Some really creative, brand-relevant ideas from ESPN’s @JonPaulRexing on monetizing social beyond sponsored posts. #SoMoConf
— Kari Cobham, WFTV (@KariWrites) August 20, 2014
ESPN has an inventory limit on social posts — set at ~5% of normal tweet/post volume; haven’t gotten complaints from fans. #somoconf — Beth Lawton (@bethlawton) August 20, 2014
ESPN’s goal with SC app is to ‘deliver the ultimate fan experience’. Publishers would be wise 2 think of audience in the same way. #SoMoConf
— Jake Berry (@jakeberry8) August 20, 2014
While #ESPN and #CBSLocal consolidate apps, other media are creating newer, smaller, local ones. Is ESPN onto something? #mobile #somoconf — Canoe Media Services (@CanoeMedia) August 20, 2014
.@amyndickerson says most retailers have embraced mobile advertising, as it has changed how people shop. #SoMoConf pic.twitter.com/hiCdKFHUyi
— Spark SMG (@Spark_SMG) August 20, 2014
Does reach equal success? Nope… Reach and engagement may lead to awareness, but it doesn’t equal intent. #somoconf — Beth Lawton (@bethlawton) August 20, 2014
From @LutzFinger: the longer someone spends time reading an article, the less likely they are to share it! #SoMoConf pic.twitter.com/VWTA3bIYdG
— Jake Berry (@jakeberry8) August 20, 2014
How do you measure good content? Drivers are emotionality, word count, time, type, weather, promotion, demographics @LutzFinger #SoMoConf — Brandon Erlacher (@bserlacher) August 20, 2014
Big Data Matters @LutzFinger @goborrell #SoMoConf pic.twitter.com/PizVI5WNWC
— Dan Prudhomme, DMSC (@dcprudhomme) August 20, 2014
70 million (US) on #Instagram w/ huge engagement – 60 mil photos uploaded daily, accd to @PJmacg #somoconf – big role, potential for brands — Beth Lawton (@bethlawton) August 20, 2014
On adv on @instagram “We want ads to feel native. We are only serving 1 ad per person/day. We are going slow + getting it right.” #SoMoConf
— Lindsay Jacaman (@lindsaykjacaman) August 20, 2014
152M people using @facebook in US & Canada; 127M r using it on a mobile device. @tedzagat #SoMoConf — Nancy Lane (@localmediarocks) August 20, 2014
99% of consumers who went into a store to purchase something after seeing a @facebook ad did not click on it first. #SoMoConf @tedzagat
— Amie Stein (@Amiestein) August 20, 2014
Did you miss my cutline… at #SoMoConf check out this video about Reach / Engagement https://t.co/KpuasownoM @shannonkin @localmediarocks — Lutz Finger (@LutzFinger) August 20, 2014
RT @localmediarocks Book signing w/ @LinkedIn‘s @LutzFinger Way cool. #SoMoConf pic.twitter.com/sx9b3Xd1AV
— O’Reilly Media (@OReillyMedia) August 21, 2014
@jtholmes sharing Regal Jewelers case study. Contest brought in 1,450 entries. FB likes up 25%. #SoMoConf pic.twitter.com/dYwaadR50N — Nancy Lane (@localmediarocks) August 21, 2014
60% of consumers use mobile devices to find info on local products and services 40% are on the go @thriveanalytics #SoMoConf
— Shannon Kinney (@shannonkin) August 21, 2014
70% of consumers will share location information if they get something of value in return. @thriveanalytics #SoMoConf — Nancy Lane (@localmediarocks) August 21, 2014
Simplifying the message & sales approach important with mobile. Everyone is experts in their business but not in mobile. It’s ok! #SoMoConf
— Shannon Kinney (@shannonkin) August 21, 2014
You can’t dismiss social, it’s how people are engaging right now, PLUS the impact on SEO is dramatic #somoconf
— Shannon Kinney (@shannonkin) August 21, 2014
3 #nativeadvertising examples for #SoMoConf discussion | https://t.co/QwAoHrUh9s | https://t.co/GRdPMvLVqj | https://t.co/yqNJzdv6qL
— Bobby Macey (@BobMacey) August 21, 2014
We attend these conferences so that you can spend more time running your business. Let us share what we’ve learned with you!
