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Weekend Reads 6

top stories of the week

 This Week’s Stories: media, tech, small biz, and culture

By Jeff Howland

Facebook’s New Secret Sauce

by Will Oremus, Slate

On any given day, Mark Zuckerberg says, 63 percent of Facebook’s 1.28 billion users log into the site. And the proportion of users who log in at least six days a week has now surpassed 50 percent. How is it possible that Facebook keeps getting more addictive over time, rather than less?

Risque Names Reap Rewards for Some Companies

by John Grossmann, The New York Times

Have we gotten to the point where pretty much anything goes? And are provocative, cheeky, even crude company and product names good for business?

The Origins of Office Speak

by Emma Green, The Atlantic

Over time, different industries have developed their own tribal vocabularies. Some of today’s most popular buzzwords were created by academics who believed that work should satisfy one’s soul; others were coined by consultants who sold the idea that happy workers are effective workers.

Anonymous sources: leaving journalism’s false god behind

by John Christie, Poynter

The drive to get it first – and use an anonymous source to help you – also comes from the long tradition of competition. That’s mostly been a macho tendency – seen in men and women – to win for the sake of winning and getting temporary bragging rights.

Before Silicon Valley got nasty, the Pirates of Analog Valley fought it out

by Sean Gallagher, ars technica

Stealing ideas and fighting over patents existed back when computers had gears, too. It’s no surprise that the battles of today’s technology giants may have been foretold by another wave of innovators – those at the turn of the 20th century, when electricity was new and computing was done with real machines.

Have a good weekend.

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