Archive for October, 2011

Track social media buttons with Google Analytics

Posted by:

It’s standard practice to place social media “share” buttons with website or blog articles, but if they’re not connected to Google Analytics, any assessment of social media strategy is incomplete.

Google Analytics offers code that allows you to measure the use of some of those buttons — Google+, Facebook’s send, like and unlike and Twitter’s official Tweet button. The new “Social” statistics are available only when viewing the “new version” of Google Analytics (click the link in the upper right).

Applying the ...

Continue Reading →
0

Question of the day: How to make a message go viral on Facebook

Posted by:

Question of the day: “How can I get the word out and take advantage of the viral nature of social media to promote our upcoming Juice Conference?” – Skip Bates, Bangor Savings Bank

Great question, Skip. It’s true, social media can be a powerful tool for spreading the news about an event, and two excellent tools to use are tagging and sharing. Below is a step by step example:

1.Visit the Juice Conference page, find the link you would like people to ...

Continue Reading →
0

Have people you want to know more about? Introducing the Facebook Subscribe button

Posted by:

Facebook has been busy rolling out several improvements recently that are designed to allow content to be viewed more broadly on Facebook and throughout the web, as well as to help you have more control over what you see in your news feed.

The Facebook Subscribe button

Designed to allow you hear directly from people that you are interested in but don’t know personally (like journalists, artists, or political figures), ...

Continue Reading →
0