Your home services business is competitively priced. Clients love your work. You’re dependable. Yet, your arch-enemy competitor continues to steal leads that could be yours.
You’re not alone. Many quality businesses in the home services industry either struggle to attract leads or overpay for new prospects.
Yet, when you’re a general contractor, roofer, plumber, electrician, or HVAC pro, your Google Search ranking and Google Business Profile are imperative to driving quality leads from customers in need.
Importance of Lead Generation
Lead generation is the lifeblood of every business, as it helps create predictable ongoing revenue by delivering a steady stream of potential customers. In fact, 67% of companies use lead generation as the sole metric to determine the success of their marketing efforts. Additionally, over 60% of marketers said their customer acquisition cost (CAC) has increased in the last three years.
What does that all mean? Leads are getting more expensive, yet most companies rely on them to drive new business revenue. To get noticed, entice prospects, and generate clicks at a reasonable price, successful home services businesses are relying on the expertise of resources like Dream Local Digital.
When Dream Local audits your home services business, we start by reviewing your Google Business Profile (formerly Google My Business). This Google Search feature gives local customers critical information like business hours, services, website, and mapped location, but has also been rolling out critical new updates. Keeping up with Google Business Profile changes is just one of the many benefits that we offer our customers in support of lead generation.
Lead Generation Objectives
The truth is, lead generation isn’t a one-and-done endeavor. Successful businesses understand that marketing campaigns must be managed, like a horticulturist tending to their garden. Having a consistent lead generation presence can accomplish multiple goals for your business, including these three primary objectives:
- Building brand awareness. It creates a presence for you because not every prospect is ready to buy today. But when they are, you want them to think of you. So being present and providing relevant content today will help you be their choice when the time is right.
- Getting to know your target audience. You may have a vague idea of your target audience. Still, as you commit to a digital presence, you have an opportunity to learn more about your ideal audience, allowing you to better target ads and messaging to attract your best (and most profitable) customers.
- Increasing your ROI. Comprehensive, multi-pronged digital campaigns are typically more successful than piecemeal one-offs because of consistency. Being present helps reduce costs and attract your ideal customer, which increases your return on investment.
Managing All Your Home Service Business Marketing Efforts
Imagine how simple it would be to deal with just one expert marketing resource. That’s how Dream Local clients feel when we handle all of their SEO, paid advertising, content marketing, social media, email marketing and customer systems. It allows you to focus on your business while we optimize your ROI and drive high-quality leads you can convert to actual dollars.
Since 2009, we’ve helped countless small business owners in the home services industry by taking the marketing burden off their plates. To find out what you’re missing and learn how we approach home services businesses like yours, download our FREE guide,”8 Steps to Increased Exposure on Google,” now.
If you’re tired of losing leads and frustrated by not being seen on search engines like Google and sites like Angi, HomeAdvisor and Yelp, then consider what Dream Local Digital can do for you. Contact us today for a FREE marketing consultation.
