Leave these myths behind as you plan your marketing. The scientific approach to marketing is the most efficient way to run a campaign. This means if your data shows that…
As a small business owner, “out with the old, in with the new” should be more than just a saying; it’s a valuable business philosophy. As the year draws to…
You don’t always have to spend a lot to get a high return. Even though the return is often worth the investment, spending money on marketing can be difficult for…
Does the thought of trying to stay top-of-mind with your customers and running your business seem daunting? You’re not alone. Being a business owner takes a lot of time and…
Social media has a mind of its own. One day, your posts get a ton of engagement, shares and comments. The next day, your posts fall flat. Why? Unfortunately, there…
Creating a social media strategy should include both organic and non-organic (aka paid) approaches. The best social media platform for such non-organic efforts is Facebook ads because it also allows…
Before you hit send, follow these tips. So you’ve collected a list of email addresses and have launched your email campaign, but you aren’t getting the response you’d hoped for….
If you’ve noticed a change in your Instagram engagement but couldn’t figure out what you were doing differently, it’s possible that you’ve been using banned hashtags. Instagram isn’t notifying…