media news, newspaper news

Native Advertising News

Jaci Smith of the Faribault (Minn.) Daily News and Reynolds Journalism Institute Fellow, presents some great information about Native Advertising at this year’s Mega Conference. Here are some good reads about Native Advertising today. The New York Times could be worth $19 billion instead of $2 billion by Quartz Buzzfeed, Quartz Show Papers Way Forward by…

2015 Mega Conference

Here’s a highlight of the most popular tweets coming out of this year’s Mega Conference, day 1. Up and ready for the #2015megaconf set-up to begin! The trucks are here and we’re ready to go! Keep following the hashtag for photos & more — Local Media Assoc. (@LocalMediaAssoc) February 22, 2015 “Does transformation really take 19…

Programmatic Advertising

Here are a few recent good reads looking at programmatic advertising.   Heineken Partners With TubeMogul, Now Spends 10% of Ad Budget Via Programmatic Channels Time Inc. Now Selling Print Ads Programmatically   As Publishers Embrace Native Ads, OpenX Has $100 Million Reasons To Love Programmatic, Too Learn more about how we help newspapers grow their…

Three Fallacies of Facebook Marketing

Three Fallacies of Facebook Marketing

Facebook Fallacies Your Business Needs to Know If you run a business, you’ve heard a marketing or sales pitch about why you must have a Facebook page. It’s hard to ignore the numbers. The social network has nearly 1.4 billion active users worldwide. Of all adults who have regular access to the Internet, 72 percent visit…

How to Build a Great Video on a Budget

Your Business Needs to be on YouTube If you’re selling a branded product, you will find that incorporating video into your marketing mix will pay off for the extra effort. Virtually all the major social network platforms support video. YouTube, the grandaddy of them all, is arguably the world’s second-largest search engine (it helps to…

building your business with linkedin

How to Attract Prospects on LinkedIn

Small Business LinkedIn Marketing Tips by Dale Landrith LinkedIn’s power lies in leveraging content and sharing information that is important to others. In my last article, I detailed a recent training session that I held with our marketing strategy team, in which we discussed what constitutes great content. Today, I sat in a room with clients…

What’s Your Favorite Ad?

It’s that time of year again. Will you be watching football or are you in it for the commercials? Since we’ve got a soft spot for both, we chose some of the top ads (so far) so you can get an idea what you’re in for. Which is your favorite? #RealStrength l Dove Men+Care Who Got The…

Social Media Brand Awareness

4 Brands Doing Social Media Right

4 Brands Using Social Media Effectively If you want to maximize your exposure online, a visually appealing website may no longer suffice. The Internet is flooded with new pages each day, making it difficult for existing businesses to maintain their rankings unless they go the extra mile to be heard among all the noise. That’s…