A lead magnet is content that compels a website visitor to provide you with contact information. It accomplishes two critical objectives in your business’s marketing strategy. Generate a leadYou now…
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A strong holiday season is vital for so many local businesses. But the omnipresence of marketing messages can make it hard for one local home services business to stand out….
Optimization and marketing for search engines both rely heavily on understanding what your target audience is searching for in Google when they want to buy/sell/rent. And both allow you to…
Advertising on LinkedIn is a critical opportunity to engage professionals, especially for B2B companies. As a social media platform targeted to one’s professional identity, LinkedIn has 850 million members in…
We’re hearing a lot about TikTok and Instagram these days, but Facebook has nearly 2 billion active users worldwide. For context, that’s 25 percent of the world’s population. Your typical Facebook…
If you were in a physical store and saw a crowd gathering around a product demonstration, you would want to know what the excitement is all about. If those same…
Social media users, now more aware of how businesses have been using their personal data, demand control of their data. In response to the changing privacy environment, Meta is making…
Like most tech platforms, Instagram is faced with the need to constantly adapt or die out. This drive to innovate has led to many notable Instagram updates in a relatively…
There’s a lot of hype about the metaverse right now, and you may be wondering if it’s real and whether it will impact your business. A 2022 McKinsey survey reports…
Your home services business is competitively priced. Clients love your work. You’re dependable. Yet, your arch-enemy competitor continues to steal leads that could be yours. You’re not alone. Many quality…