Can using LinkedIn get you out of visiting the gym?

Well, not exactly. But, for many professionals, using LinkedIn is like a gym membership – the more you put into it, the more you get out of it. LinkedIn is a professional social network with more than 175,000 users in 200 countries. I’ve been using LinkedIn for ten years and am continually amazed at the results I can garner with the platform. Unlike other social networks such as Facebook, LinkedIn is focused on your professional career, your experience, who you know, and what you know.

It’s not the size, it’s the quality: Unlike other social networks that are significantly larger, LinkedIn is focused in quality of networks, and their relevance to your professional life. The most powerful statistic about the user base of LinkedIn is that 50% of LinkedIn users are the decision makers at their company. If you’re in the business of selling to other businesses, LinkedIn users are the ones that can write the checks. That’s money right there. There are also more than 13million small business owners on LinkedIn, which provides an immense opportunity to connect with peers from around the globe.

Make Your Content Rock

I love curating and creating fresh, exciting content for my clients and I know you are wondering how I do it so well and so consistently. Here are a few tips on what I’ve learned that makes content creation fun and simple. Journalism versus Marketing Traditional marketing is like a television commercial, you position your…

100 Most Creative People of 2012

#1: Ma Jun Ma Jun created the Institute of Public and Environmental Affairs (IPE) in 2006 and leveraged social media marketing and crowd sourced documentation on pollution in Beijing to create a public outcry for clean-up and cessation of hazardous waste dumping and destruction of China’s natural landscapes. #2:  Rebecca Van Dyck Rebecca Van Dyck…