Archive for November, 2012

The Next Generation LinkedIn Profile Has Arrived!

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In October, LinkedIn announced that they would begin rolling out the next generation LinkedIn profile to users.  Select users are now beginning to see their profiles making the transition to the sleek new look, which LinkedIn says will highlight each person’s professional story and provide an easier way to build relationships on the social channel.

LinkedIn users will receive email notifications when their profiles have been changed.  The “See it now” ...

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Just In Time For Christmas Shopping… Pinterest Becomes Business-Friendly

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Pinterest is the ideal channel for creating a Christmas list.  When we see a friend or acquaintance pin something cool, we think to ourselves “Is that something I would want?”  If the answer is “yes,” we re-pin.  If we’re not interested, we move on to find things that we like better.  The site is great for e-commerce, simply because this is a channel where we go to find things that we want.  Price isn’t really a concern when it comes ...

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The Best LinkedIn Recommendations

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Write in the present tense

Instead of saying, “Sara was very organized” try on, “Sara is very organized”. If she was organized when you worked with her, let’s trust she still possesses that trait.

Keep it simple

Choose the three differentiating qualities that pop up when you think about the person you are writing for.

Here is a list of examples:

  • Team player
  • Organized
  • Communicator
  • Leader
  • Personable
  • Creative
  • Consistent
  • Responsible
  • Honest
  • Interpersonal skills
  • Analytical
  • Problem-Solver
  • High-energy

A simple way to write to the skills of the person you are recommending is to look at their endorsed skills on ...

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Did You See the News Today?

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In my younger days I delivered the Maine Sunday Telegram around my small northern Maine neighborhood. Though it would be years before I would subscribe, to this day I still receive the Sunday paper. Good news for print media right? Except that I used to have a daily subscription, then a Thursday-Sunday, now Sunday only. I used to watch the local and national news most evenings during the week. Now ...

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Make Gift Buying Easy This Year By Shopping… on Facebook?

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Online shopping this holiday season just got easier.  Last night, Facebook announced that the Facebook Gifts app is now available to tens of millions of users.

The list continues to grow constantly, but retail partners who are on board with this new Facebook app include babyGap, Fab.com, Brookstone, Dean & Deluca, L’Occitane, Lindt, ProFlowers, Random House Inc., and NARS Cosmetics.  Subscriptions are also available; now Facebook users can give online services ...

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Can using LinkedIn get you out of visiting the gym?

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Well, not exactly. But, for many professionals, using LinkedIn is like a gym membership – the more you put into it, the more you get out of it. LinkedIn is a professional social network with more than 175,000 users in 200 countries. I’ve been using LinkedIn for ten years and am continually amazed at the results I can garner with the platform. Unlike other social networks such as Facebook, LinkedIn is focused on your professional career, your experience, who ...

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Why many businesses are missing the boat with social media (and how to make sure you’re not one of them!)

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Social media and blogs reach 80% of all active internet users in the U.S., and businesses are flocking to social media to market themselves. However, many of them are not leveraging the platforms to their potential. Here are seven tips to help you find success for your business with these tools.

Not using social media: Many small businesses are concerned that they aren’t sure how to use social media tools, or do not have the time to effectively manage social media ...

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Make Your Content Rock

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I love curating and creating fresh, exciting content for my clients and I know you are wondering how I do it so well and so consistently. Here are a few tips on what I’ve learned that makes content creation fun and simple.

Journalism versus Marketing

Traditional marketing is like a television commercial, you position your product in front of the right customer at the right time for the right number of instances and eventually they buy your product. Content creation is part ...

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Change is in the air for Instagram…

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Instagram, the mobile phone app that allows individuals to post filtered photos to the web, announced on Monday that they are expanding their reach and bringing Instagram profiles to the web. These web profiles are in the process of being rolled out, with some Instagram users finding that their profiles are ready for use while others continue to wait.

The social channel was initially created to improve the ...

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100 Most Creative People of 2012

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#1: Ma Jun

Ma Jun created the Institute of Public and Environmental Affairs (IPE) in 2006 and leveraged social media marketing and crowd sourced documentation on pollution in Beijing to create a public outcry for clean-up and cessation of hazardous waste dumping and destruction of China’s natural landscapes.

#2:  Rebecca Van Dyck

Rebecca Van Dyck is Head of Consumer Marketing ...

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