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Welcome to Geekbook —  Capturing the daily buzz in social media and online marketing & design, as well as trends and cultural topics that are helping shape and inform today’s…

Introducing Google’s New AuthorRank Algorithm By Ali Cornforth Like you don’t have enough to consider when posting the “right” content to your blog, Facebook or Twitter pages, or your own company…

Potential and Passions on Google+ By Eliece Hammond I read a wonderful new book by one of my all-time favorite authors this week:  Guy Kawasaki. If you haven’t read his stuff…

Learning from Instagram’s Mistakes By Alyssa McCluskey Instagram has recently found itself under much scrutiny by its users and the press. Strike One: Instagram no longer allows its images to…

Even though hurricane Sandy was well forecasted and its possible implications conveyed to the general public well in advance, its impact and devastation will affect all of us for quite…

Know Your Audience to Better Reach Them By Ali Cornforth In order for customers to “get” your company, you have to “get” them! Who are they? What do they do?…