Meta (the parent company of Facebook, Instagram, WhatsApp, and Oculus, to name a few) is running yet another experiment for in-stream shopping: a payment option inside Messenger Chat — even…
Google’s got a problem. And so do you, if you’re trying to reach the elusive next generation coming of age, Gen Z. Why? Because nearly half of them, aged 10-25,…
Since the late 2010s, traditional broadcast and cable television have been on the decline. Why? The growing popularity of internet-connected TVs (CTV) and the platforms that provide over-the-top (OTT) delivery…
It can be hard enough to find any job candidates, let alone the right candidates to fill the necessary position(s). But that’s what many recruiters are tasked with doing in…
TikTok is a fantastic social platform, especially if you want to target Gen Z buyers with your advertising message. If you use it properly, you can vastly improve your brand…
When it comes to SEO, Google is your best friend. Accounting for over 92 percent of the search engine market share worldwide, Google can improve your brand’s visibility and make…
The internet is full of marketing agencies claiming to be the best at promoting small businesses. It’s not easy to choose who you should trust with marketing your business’s social…
Choosing where to begin your digital marketing campaign should not be done in the blink of an eye. Social media is a huge determining factor in the success of many…
With more than 2.7 billion active users on Facebook alone, as of 2020, it’s clear that social media is well past its infancy and has been embraced globally. The world…