How to Promote Your Brand Online The Internet is one of the primary channels through which your business can build brand awareness, encourage relationships with your existing customers, and bring…
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5 Steps to Build Brand Awareness Building brand awareness allows you to spread the word about your business to more potential customers, communicate your company’s personality to the world, and…
Splitting Digital from Traditional at BDN Maine It has been too long since I have updated on what’s happening with our newly-formed digital division BDN Maine, and much has happened. The…
What is Brand Awareness and Why Does it Matter? Brand awareness is a hot button topic across the marketing industry. The term gets thrown around with such casual abandon, though,…
Measuring the Success of your Marketing Strategy What do you want your marketing efforts to achieve? Ideally, your costs will pale in comparison to what you gain from your campaigns…
The Changing Landscape of Modern Marketing by Shannon Kinney It’s no wonder so many small businesses struggle today to connect their brands, products and services to the right people. Ten years…
How to Get the Most Out of Your Promotional Event Planning a promotional event for your business only to have a small number of attendees show up can be disappointing….
Does your website look like a mini eye chart? You are not alone. Many websites were not designed for use on a phone or tablet. As mobile phone and tablet…
It’s hot in the kitchen, but there is beer in the fridge Dream Local Digital and the Bangor Daily News (BDN) have embarked on a pioneering journey, to challenge the decline…
How to Revolutionize Internal Communication Hospitals waste more than $12 billion a year due to poor communication among healthcare providers, according to a study conducted by the University of Maryland’s…