Do you ever wonder which content people are pinning from your website? Wouldn’t it be great if you could see what people are most interested in? This is now possible for bloggers, businesses, and companies using Pinterest with its Web Analytics feature.
Pinterest Web Analytics “gives site owners insights into how people are interacting with pins that originate from their websites.” If you have a verified website for your business, you will be able to obtain information about how many people have pinned from your website, how many people have seen these pins, and how many people have clicked through to your website from Pinterest. The design is very similar to Facebook’s Analytics, which are visible to Page Admins in the Admin Panel.
With the introduction of Pinterest’s “new look,” which features bigger pins and a fresh, updated appearance, the Web Analytics is also a major change to the current Pinterest layout. This particular feature demonstrates Pinterest’s efforts to become more business-friendly. Pinterest even offers business pages the first opportunity to transition to the new layout, offering them the chance to start using Web Analytics right away.
For more information on getting started with Pinterest’s Web Analytics, see the step-by-step information on their blog post, Introducing Pinterest Web Analytics.